Viewer Profile: WABC M-Su 11-11:30PM

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Presentation transcript:

Viewer Profile: WABC M-Su 11-11:30PM New York Adults: Total: 14.9 Total: 14.9 Category: Index Index Travel: Plan to spend $25,000+ on next leased vehicle1 28.9 174 Visited Atlantic City 5+ times2 21.9 147 Black/African American 22.8 153 Model of last vehicle bought new/leased: Luxury 22.2 149 Visited Hawaii3 19.2 129 Used full service stockbroker2 19.4 130 Visited Alaska3 18.1 122 Have money market funds 18.3 123 Activities: Spent $100+ on women’s casual clothing2 18.0 121 Attended a country music concert2 19.9 122 Home Improvement2 : Willing to pay $50+ on a single NBA ticket Spent $1,000+ on carpeting or floor covering 18.0 121 21.5 144 Spent $3,000+ on remodeling 18.9 127 Attended the movies 3+ times4 17.3 116 % of total adults (orange bar) or target adults (red bars) who watched Eyewitness News M-Su 11-11:30PM in the past week How to read: 14.9% of total adults in N.Y. watched Eyewitness News M-Su 11-11:30PM. 28.9% of adults in N.Y. who plan to spend $25,000+ on their next leased vehicle watched Eyewitness News M-Su 11-11:30PM. Therefore, adults in N.Y. who plan to spend $25,000+ on their next leased vehicle are 74% more likely to watch Eyewitness News M-Su 11-11:30PM than the average adult in N.Y. 1 In the next year 2 In the past year 3 In the past 3 years 4 In the past month Dept. Store Automotive Soft Drink Beer QSR Eyewitness News brand profile: Highest indexing brands among those ranked in the top half for usage. © 2007 Scarborough Research Corp. (New York Release 2 Report)