The ICO Challenge IAB Athens – 14/12/17

We are WEB3 working close in Greece with Online Marketing experts for 12 years 60 Employees in Israel & NYC Operating in Greece since 2011 Unique marketing solution for Blockchain start-ups

WEB3 - Selected clients Global Brands Blockchain startups

Bitcoin? Anyone?

Bitcoin is the just the beginning Bitcoin is based on Blockchain technology Blockchain is the true revolution Blockchain = 1000’s of new start ups How do they raise funds?

ICO – Blockchain meets crowdfunding ICO (Initial Coin Offering) is a new fundraising mechanism Just like in IPO in which investors purchase shares of a company Blockchain start-ups sell their coins in exchange for money. The investors is speculating on the coin value increase rather then traditional shareholdings

And it’s booming 2017 234 ICO’s 3.6 $ B 2016 46 ICO’s 96 $ M

Problem - There are hundreds of new ICO’s each month

How to make yourself seen?

12 Marketing Tips for a Successful ICO

#1 Know your potential investors Whales - hunt them with an harpoon not with a net Crypto experts with a wallet – A limited number of people, you'll need data Retail investors – A true opportunity but harder to find (Credit card)

#2 Build and manage your community Crucial - It’s all about the community Managed internally by the team Guided by experts Must have - Telegram, Facebook, Twitter, Slack

#2 Build and manage your community

#3 Build a brand, not a campaign Brand story – It’s about your story not the technology Coherent messages – Simple and accessible story High quality assets – To convey the message

#3 Build a brand, not a campaign

#4 Give yourself time You build a company not an ICO Create demand over time Gather a winning team

#4 Give yourself time – ICO recommended timeline

#5 Data is the king ICO Investors - They are among us No distinguished footprint You need to profile them

#5 Data is the king Online population Available money to invest Technology savvy ICO Investors

#6 Build a solid Board of Advisors from various backgrounds Blockchain Technology Marketing Financial

#7 Produce content Educational articles Video items Press interviews

#7 Produce content

#8 Use mass-audience platforms Facebook Google Twitter Native

#8 Use mass-audience platforms

#9 Use niche Blockchain platforms Steemit Reddit Cointelegraph

#9 Use niche Blockchain platforms

#10 Build a bounty program Community members = brand ambassadors Incentive them to promote the brand Share the results with the contributors

#10 Build a bounty program

#11 Maintain public appearances Shows Meetups Exhibitions

#12 - Support Your Token Well, you have finished the ICO Are you done? No, the work only starts now Update the community with the project progress Grow the community Create token liquidity Maintain media appearances

#12 - Support Your Token - Some ICO’s ends up better then others

Hundreds of ICO’s = Competition is high Summary ICO = New way of funding Hundreds of ICO’s = Competition is high Great marketing makes a difference

Thank you! shai@web3.us.com irini@acrossmedia241.com