Passion Points Sports
The SPORTS Segmentation SPORTING SPECTATORS Gym: visit more than once a week Exercise/Sport: more than 4 hours a week Sports Club: Belong to and visit regularly 21.3m 41% Magazines/ Newspaper: topics of interest – sport Internet: regularly visit sites on sport Radio: specially choose to listen to sport TV: I usually watch sports coverage/news Word of mouth: a large amount of knowledge - sport Paid to attend a sports event ACTIVE ENTHUSIASTS 21.3m 41% MARKET SIZE % OF GB POP Source: GB TGI 2015 Base: All Adults 15+
Demographic profile Source: GB TGI 2015 Base: All Adults 15+
MEDIA Consumption MNQ 1: Heaviest 20% of each media (excl. cinema) Source: GB TGI 2015 Base: All Adults 15+
TOP MAGAZINES – By index SPORTING SPECTATORS ACTIVE ENTHUSIASTS FourFourTwo 225 Golf Monthly 214 220 Triathlon 207 Golf World 204 Match 201 Todays Golfer 198 SuperBike 192 Autosport 187 Mixmag 187 The Field 184 220 Triathlon 225 Golf Monthly 212 Todays Golfer 211 Golf World 207 Trout & Salmon 198 The Field 194 Runner’s World 193 Mixmag 191 Match 188 10. Men’s Fitness 187 Source: GB TGI 2015 Base: All Adults 15+
Advertising categories Active Enthusiasts are… 21% more likely to make a purchase online once a week or more 28% more likely to upgrade their mobile phone every 12 months 30% more likely to buy a vehicle in the next 12 months Source: GB TGI 2015