54MM USERS | 232MM PAGEVIEWS | 25MM SOCIAL FOLLOWERS EVERYTHING SHE LOVES 54MM USERS | 232MM PAGEVIEWS | 25MM SOCIAL FOLLOWERS

A BEAUTIFUL DIVERSE PLATFORMS Our Audience Editorial Strengths 54+ Million Unique Monthly Users TotalBeauty has the Largest Pure Beauty Online Environment 25 Million Social Followers Amazon E-commerce Partnership Largest LGBT Community 43% Social Growth YOY Across the TotallyHer portfolio Multicultural Scale Largest online Review, Ratings & product advocacy

EXPERIENCED LOVE AT FIRST SIGHT” “OVER 60% OF WOMEN HAVE EXPERIENCED LOVE AT FIRST SIGHT” The eyes are the windows to the soul. With just one look, she can create a connection that lasts a lifetime. Research shows eye-to-eye connection creates a rush of oxytocin -- also known as the “Love Hormone”-- a chemical that is released through physical touch and childbirth to create a lasting bond. TotallyHer provides consumers with the emotional and tactical tools they need to bring back that loving feeling. TotallyHer will empower 54 million women to reignite the spark and #ChooseLove through “The Look of Love”, a movement that will create both an emotional connection and a tactical illustration of makeup expertise, making Revlon products the hero for women who seek out beauty content, and women who are looking for the inspiration to #ChooseLove and stay in love forever.

OUR INTEGRATED CONTENT STRATEGY Revlon’s “Look of Love” program will kick-start the oxytocin with a “shock and awe” emotional wake up call, unveiled through a five-part content strategy: • High-in-the-funnel content • “How We Met” docuseries and user-generated #tbt #howwemet • #chooselove #LookofLove Instagram series • Mid-funnel Content: • User-generated “Show Us Your #Looko • Always on month-to-month content program with 1000+ pieces of “Look of Love” #ChooseLove custom content feat. Revlon product as the hero • Low-Funnel Informed Content: • Influencer product reviews • Sampling • Ecommerce via Amazon partnership • Pinterest partnership • TotalBeauty Hispanic Channel – Launch partner • AfterEllen #LoveWins Dream Wedding

INTEGRATED CONTENT STRATEGY Anchored on TotalBeauty and scaling across You Beauty, Beauty Riot, and other like- minded sites, TotallyHer’s editors will bring back “The Look of Love” and make it impos- sible for readers to turn their backs on romance and always remember to #ChooseLove.