Analyzing the Audience

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Presentation transcript:

Analyzing the Audience chapter 6 Analyzing the Audience

Audience-Centeredness Audience adaptation is important while choosing the speech topic preparing the speech presenting the speech

Audience-Centered Questions To whom am I speaking? What do I want them to know, believe, or do? What is most effective way of accomplishing that aim?

Egocentrism Tendency of people to be concerned above all with their… Own values Beliefs Well-being

Egocentrism WIIIFM What Is In It For Me?

Relation Relation: Why should we care about your speech? Relation should be present in your speech and outline Who used relation in their speech?

Identification Emphasizing common values, goals, experiences

Identification What do you have in common?

Identification Self-Improvement Taking this class Bucks County BCCC Stress

Maslow’s Theory Maslow's Hierarchy of Needs Father of Modern Management & Leadership by Employee Motivation http://www.envisionsoftware.com

Maslow’s Theory http://www.envisionsoftware.com

Maslow’s Theory Physiological Needs Physiological needs are those required to sustain life, such as: Air Water Food Sleep http://www.envisionsoftware.com

Maslow’s Theory Safety Needs Living in a safe area Medical insurance Job security Financial reserves http://www.envisionsoftware.com

Maslow’s Theory Social Needs Friendship Belonging to a group Giving and receiving love http://www.envisionsoftware.com

Maslow’s Theory Esteem Needs Recognition Attention Social Status Accomplishment Self-respect http://www.envisionsoftware.com

Maslow’s Theory Self-actualization Truth Justice Wisdom Meaning http://www.envisionsoftware.com

Maslow’s Theory http://www.envisionsoftware.com

Demographics What are demographics?

Demographic Audience Analysis Age Gender Racial, ethnic, cultural background Religion Group membership

Situational Audience Analysis Size Physical setting

Situational Audience Analysis Larger audience More formal Larger visual aids

Adapting Before Speech Assess how audience will respond to speech Adjust speech to make it clear convincing

Adapting During Speech Adjust for unexpected circumstances Watch for audience feedback

Material from the following unless indicated otherwise: Lucas, Stephen. The Art of Public Speaking. 11th ed. Boston, MA: McGraw-Hill, 2012. Print. Clipart from Microsoft Office