A personal brand is based on the point of view of others A personal brand is based on the point of view of others. It’s what others think about you and how they experience you. It’s your reputation. It’s the opinion others have formed about your character, your qualities, your strengths, weaknesses, your habits and your behavior. It’s the overall spirit of who you are, what you stand for and what others can expect from you. It’s how a colleague, business associate, peer or boss describes you when trying to persuade someone else on why or why not to work with you, hire you, promote you… A personal brand matters. Aletha Noonan

The Journey to Discovering and Evolving Your Brand Define Yourself Consider who you are and what you want to be known for Consider what you are good at Consider your character and beliefs Consider where you might be vulnerable or need rebranding Consider your USP or trademark What makes you special now? What could make you special in the future? Check Yourself Seek out feedback Listen and receive Balance aspirations and reality Build a narrative Be deliberate Live your narrative Believe in Yourself Stay true to you Align your abilities and aspirations Be resilient Enjoy the journey Maintain a sense of humor | CDW — Proprietary and Confidential. Copying Restricted.