Share of ad spend market, 2012 % share of ad spend (based on 12 key markets) Source: Warc’s International Ad Forecast Extracted from Adstats: China To click through to article, use Slide Show view Media trends

Share of Chinese ad spend by top 5 categories, Q1-Q3 2011 Source: CTR Media Intelligence Extracted from Adstats: China To click through to article, use Slide Show view Media trends

Attitudes to brands and social status by tier group in China, 2011 % who believe that a famous brand helps to improve their social status Base; All respondents aged 13-45 (N=13,507) Source: Starcom MediaVest Group Yangtze Study Extracted from Adstats: China To click through to article, use Slide Show view Consumer attitudes

Time spent by medium by Chinese tier group, 2011 Number of hours spent per week. Base; All respondents Source: Starcom MediaVest Group Yangtze Study Extracted from Adstats: China To click through to article, use Slide Show view Media trends

Chinese ad spend by medium, 2011 RMB bn Source: Warc’s International Ad Forecast Extracted from Adstats: China To click through to article, use Slide Show view Media trends

Chinese population by age and sex, 2009 millions Source: China Statistical Yearbook, 2010 Extracted from Adstats: China To click through to article, use Slide Show view General trends

Favourite online activities by Chinese tier group, 2011 % Base: all respondents Source: Starcom MediaVest Group Yangtze Study Extracted from Adstats: China To click through to article, use Slide Show view Media trends

Favourite online activities by Chinese tier group, 2011 % Base: all respondents Source: Starcom MediaVest Group Yangtze Study Extracted from Adstats: China To click through to article, use Slide Show view Media trends

Most important factor when deciding to purchase in China, 2011 % share of respondents Source: McKinsey Insights China – Annual Chinese Extracted from Adstats: China To click through to article, use Slide Show view Consumer attitudes