HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS LOGISTICS Audio is also available over a phone line Dial in number: 1-866-365-3921 Conference Code: 7247886139 Submit questions at any time during the presentation: Type directly into the Chat window on your screen Email info@PEATworks.org Tweet @PEATworks using #PEATTalks Captioning is available: http://www.captionedtext.com/client/event.aspx?CustomerID=1314&EventID=3417326 Short link: http://bit.ly/2hCvoaO HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

AGENDA OUR TOPIC 1: LIVE VIDEO TOPIC 2: GETTING CREATIVE TOPIC 3: CANDIDATE ENGAGEMENT TOPIC 4: METRICS AND MEASUREMENT

HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS THE PERCENTAGE OF TOTAL MEDIA TIME SPENT ON SOCIAL MEDIA HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS 2016 Nielson Social Media Report

HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS SOCIAL RECRUITING UNIVERSE HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

LANDSCAPE THE CANDIDATE Mobile first world Resources at their fingertips Candidates expect experiences Creativity wins!

GOING DIGITAL

BENEFITS LIVE VIDEO Opportunity to engage candidates in real time Demonstrates authenticity which builds trust Humanizes the hiring process

HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS EMPLOYEES MOST CREDIBLE MOST TRUSTED SPOKESPERSON TO COMMUNICATE EACH TOPIC HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS 2016 Edelman Trust Barometer

FACEBOOK VIDEO

PERISCOPE VIDEO

CHOOSING A PLATFORM

A PICTURE IS WORTH A THOUSAND WORDS

CREATIVITY WINS

EMPOWER THE EMPLOYEE

CREATE A “VIRTUAL” EXPERIENCE

MARKETING A NOD FROM Programmatic job posting Pay per candidate “click” Uses ads across web to target job seeker

PROGAMMATIC JOB MARKETING

START WHERE TO 1. Know your audience 2. Get an executive sponsor 3. Research the marketplace 4. Lighthouse your idea 5. Focus on metrics

AVERAGE SHARE OF WEEKLY ACTIVITY ON EACH PLATFORM: BREAKDOWN BY DAY 2016 Nielson Social Media Report 20

YOUR FRIEND AUTOMATION IS Used to organize and plan your content Helps focus your efforts Allows time for content and graphic creation Can be as simple as a Google doc

YOUR FRIEND AUTOMATION IS STEP 1: Leverage your ATS STEP 2: Create message templates, like SMS STEP 3: Use CRM, Gmail or Chrome Extensions

ENGAGE CANDIDATES FOCUS ON MOBILE TO Non HTML emails Customized messaging SMS

FOCUS ON MOBILE TO ENGAGE CANDIDATES

FOCUS ON MOBILE TO ENGAGE CANDIDATES .

FOCUS ON MOBILE TO ENGAGE CANDIDATES

GO DIGITAL TEXT: ‘JMM’ T0 55678

MEASUREMENT & METRICS Source of hire Impressions Conversions Engagements Clicks Time to fill

GOOGLE ANALYTICS

FINAL THOUGHTS Social recruiting is creative marketing built on the foundations of measurement and metrics. Don’t be afraid to experiment and make mistakes.

TAKEAWAYS YOUR 1. Prioritize digital talent attraction efforts 2. Create momentum with small wins 3. 5 digital strategies for every recruiter 4. Establish ROI focused on metrics 

Q&A ? ? ?

Jessica Miller-Merrell SPEAKERS sources 2016 Candidate Experience Report workolo.gy/c-and-e 2016 Edelman Trust Barometer workolo.gy/ed-trust How AOL Used Snapchat for Diversity Hiring workol.gy/snapchat-hiring 2016 Nielsen Social Media Report workolo.gy/nielsen-sm Jessica Miller-Merrell @jmillermerrell How Gap Uses VR to workolo.gy/vr-hr LinkedIn: bit.ly/jmillermerrell