Target Market Research LeahMarie C. Ritz, CEO Infinity Marketing Architect

Key Objectives Identify the right people for your products Identify the product’s target market Identify buyers in your target market Identify marketing strategies to reach that market

Who are you looking for? Who needs what you have to offer Who wants what you have to offer Who is looking for what you have to offer

Why do it? Save money Save time Save efforts More money Marketing becomes a conversation

Meet Ginger & Delores…

So…how do we find them? Step 1: Brainstorm Step 2: Develop keywords Step 3: Research top websites Step 4: Make 2 lists of the results Step 5: Get demographics & behaviour Step 6: Analyze the results

Step 1: Brainstorming Who can benefit from using your product? Who needs your product? What problem does my product solve? Who has that problem? How intense is the problem? What is this person like?

Step 2: Keyword Research Two part process: If you were looking for your product/service – what would you type into Google to find it? Google Keyword Research Tool – how many people are searching using those keywords? What are some more ideas?

Step 3: Research Top Sites Enter those keywords into Google & see what comes up Take a look at the websites that have paid for advertising Take a look at the organic websites that come up

Step 4: Make 2 Lists of Results Competition JV Partners

Step 5: Demographic & Behaviour

Alexa.com

Step 6: Analyze the Results Trends in the research Ask yourself questions… what could this mean?

Action Steps