THE HISTORY OF ELECTRONIC MEDIA .

Target Vocabulary accelerate (v) to increase the speed of sth The government accelerated the privatisation programme. acceleration (n)

access (n/v) access (n) the ability or right to enter or use sth, connection You have access to the public library documents. access (v) reach, enter She accessed her bank account online. accessible (adj) accessibility (n)

available (adj) present, ready for use Companies should keep a fire extinguisher available at all times. availability (n)

battery (n) . These batteries are not rechargable.

broadcast (v/n) broadcast(v) to transmit programs from a radio or tv station broadcast (n) information on electronic media The president will broadcast his message on all stations tonight.

convenient (adj) suitable, favorable, easy to reach, handy He lives in an apartment that is convenient to public transportation. inconvenience (n)

frequently (adv) often, many times Iron supplements are frequently given to pregnant women. infrequent (adj) .

global (adj) Relating to the entire earth, worldwide global war global warming global crises the globe: the earth

impact (n) strong effect to have an impact on sth/sb The internet has made a great impact on modern life.

influence (n/v) influence (n) power, authority influence (v) lead to believe, do a news report that influenced the outcome of the election

live (adj) Having life Broadcast during actual performance . Having life Broadcast during actual performance It wasn’t a recorded show, it was live. live music

pace (n) speed, tempo of motion The old man can walk only at a slow pace. The plans are being prepared at quite a good pace.

significance (n) Importance, implied meaning The discovery of oil is of great significance to the country’s economy. insignificant (adj) significantly (adv)

tradition (n) established practice, custom He intends to continue the family tradition and seek a career in cooking. traditional (adj) traditionally (adv)

transmit (v) To send a signal Radio waves are transmitted through the atmosphere.

Examples of collocations used in the text to transmit information The radio could transmit information through the air.

. to have a huge impact on stg The radio had a huge impact on the news. to have a significant influence on stg Television can have a very significant influence on people’s ideas and opinions.

. to make accessible Changes in technology made the radio news accessible to a larger number of listeners.

. to lead to sth Television led to important changes in society. to turn against In the 1950s, with the influence of TV programs, public opinion turned against the Vietnam war.

. to broadcast live reports global news In 1980, CNN started to broadcast global news around the clock.

Discuss: Can you think about the differences between the traditional and digital media? Which type of media do you prefer to follow? Why?

media (n) media (ˈmiːdɪə) n 1. a plural of medium 2. (Communications & Information) the means of communication that reach  large numbers of people, such astelevision, newspapers, and radio adj (Communications & Information) of or relating to the mass media:  media hype. The media has shown great interest in these events.

Getting into the topic: How do you get the news today? How did earlier generations use to get the news in the past? What are the different forms of electronic media?

The pace of change in the media Traditional newspapers (print media) and television * Digital media *

Short videos on the topic https://www.youtube.com/watch?v=aA4FZZrJ8CI ( History of Media) https://youtu.be/tVy76THYMDs ( Evolution of Media) https://www.youtube.com/watch?v=QYYoFEqd9s4 (Television During the Vietnam War) https://www.youtube.com/watch?v=UMd4AHZ46-k (31st Anniversary of CNN's First Broadcast)