Three Steps to A Winning Personal Brand

What Are We Going to Talk About? Branding Personal Branding The Three-Step Process

Unique Promise of Value What is a Brand? Unique Promise of Value

What are the World’s Strongest Brands? Source: InterBrand

Strong Brand Are… A_THE_T_C

Strong Brand Are… A_THE_T_C U N I

Everything is a Brand Jack Oprah Richard The Donald Tiger Colin

Martha The Domestic Diva Fastidious Creative Perfectionist Domestic

The Evolution of Work 1960s 1980s 2000s

What is Your Brand? Promise Unique Value You Your Brand Target Audience Peers

Your Brand is Your… R_PUT_T_ON

Your Brand is Your… R_PUT_T_ON E A I

Be Yourself

Why Branding for Career Coaches? The corporate brand is your brand People are buying you! Brand congruence contributes to success and fulfillment What makes you unique makes you successful!

Why Branding for Your Clients? Longevity is waning Competition is fierce Credentials alone are not enough Commodities compete on price They want to make a mark - leave a legacy They want increased fulfillment

1-2-3 Success! EXTRACT EXPRESS EXUDE

Benefits of a Strong Personal Brand Self understanding Visibility and presence Differentiation Control Wealth Continuity Achievement Fulfillment

Extract The Brand Discovery Phase 1 Extract The Brand Discovery Phase

1. Extract Promise Value Unique Peers Target Audience You Your Brand

Know Yourself Promise Unique Value Internal Perspective External Perceptions You Promise Unique Value

Turn Your Goals into GOLD

External Perceptions Stubborn Funky Colorful Stressed Out Creative Irreverent Caring Honest Driven Reliable Adventurous Bold Sassy Smart Outrageous Supportive Funky

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Richard Branson The Intrepid Brand Innovative Bold Maverick Risk Taker Successful Competitive Boundless

Eliminate the ‘F’ Word F_ _ N

X F_ _ _ I N E Eliminate the ‘F’ Word Best Exceptional Outstanding Extraordinary

Know Your Target Audience Demographics Psychographics Promise Value Unique Target Audience

Focus.

Know Your Competitors Promise Unique Value What’s the same? What separates you? Promise Unique Value Peers

To Be Outstanding, Stand Out.

Express The Brand Communications Phase 2 Express The Brand Communications Phase

The ‘ilities’ Visibility Credibility

The Communications Wheel CONTENT

You Can’t Spell Brand Without the Letter “C” CLARITY CONSISTENCY CONSTANCY

Don’t Be Changin’ When You Should Be Samin’

If you don’t show up in Google, you don’t exist?

Persona Propaganda Google has created the concept of the “Public Resume” — a new kind of pervasive DigiTruth. An industry will soon evolve to help you manage that public persona-creating the perfect online profile, optimizing your Google search, giving you control over your digitized public identity.

Build Your Brand in Bits and Bytes

Long Live Web Portfolios

Be Lazy. It’s Good for Your Brand.

My Laziness Explained Kirsten Dixson

Exude The Brand Environment Phase 3 Exude The Brand Environment Phase

What Makes Up Your Brand Environment? Image Surroundings Brand Identity Professional Network

What’s Your Style? How You Look Says a Lot About You You Need To Be Comfortable You Must Appeal to Your Target Nothing succeeds like the appearance of success.

Evaluating Your Brand Environment

Live in the Inquiry

Brand Identity System Fonts Colors Images Texture Sounds Scents

The You, Inc. Partner Program

Ask Not What Your Network Can Do For You

Give to Your Network Ask Connect them Share articles Share your passion Send a Link Give them a free service Include them Invite them Remember and recognize

The Most Important… P_OFE_ _ION_L NE_WO_K

The Most Important… P_OFE_ _ION_L R S S A NE_WO_K T R

In Summary The World Has Changed Personal Branding is THE Way Forward For You – The Corporate Brand is Your Brand For Your Clients, Their Brands Are Their Greatest Assets It’s About Authenticity Extract, Express, Exude Jump on the ‘Brand Wagon’ Now

Do you leave your mark on everything you do?

Thank You! where branding gets personal™ www.reachcc.com