From the workshop: Food, Media & Marketing

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Presentation transcript:

From the workshop: Food, Media & Marketing Portion Distortion From the workshop: Food, Media & Marketing www.foodshare.net Updated December 2016 with support from the Greenbelt Foundation

Over the past few decades, portion sizes of everything from muffins to sandwiches have grown considerably. What sort of effect do you think increased portion sizes has had on: The amount of food we eat? Our health and wellness? Our view of a “normal” sized meal or snack? The amount we’re willing to pay for food?

Coffee Most values from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) 20 Years Ago: Coffee with milk and sugar 240ml 45 calories Today: “Grande” cafe mocha with sweetened whip & syrup 475ml 360 calories 315 calorie difference = 1hr of moderate walking (75kg person, mayo clinic 2011)

Pizza 350 calorie difference = 1hr of weights training Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) Today: 850 calories 20 Years Ago: 500 calories 350 calorie difference = 1hr of weights training

Popcorn 360 calorie difference = 1hr on the elliptical Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) Today: Tub 630 calories 20 Years Ago: 5 cups 270 calories 360 calorie difference = 1hr on the elliptical

Bagels 210 calorie difference = 1hr ballroom dancing Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) Today: 5 -6 inch diameter 350 calories 20 Years Ago: 3 inch diameter 140 calories 210 calorie difference = 1hr ballroom dancing

Cheeseburgers 257 calorie difference = 1hr canoeing Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) Today: 590 calories 20 Years Ago: 333 calories 257 calorie difference = 1hr canoeing

Fries 400 calorie difference = 1hr of water aerobics Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) Today: 200 grams 610 calories 20 Years Ago: 79 grams 210 calories 400 calorie difference = 1hr of water aerobics

Soft Drink Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA) 240ml Bottle 97 calories 350ml Can 145 calories 590ml Bottle 250 calories

Prices Which one would you choose? Why? What sort of effect does this have nutritionally? How can you avoid overeating and overdrinking? 950ml $0.99 1300ml $1.09 1900ml $1.19 We all love to get the most bang for our buck. When confronted with a 32-ounce drink for 99 cents versus a 44-ounce drink for ten cents more, the decision is easy. You’d have to be a sucker not to go big. But our ability to get the most out of our dollar doesn’t always serve us well. Value pricing, which gets us a lot more food or drink for just a little increase in price, makes sense from an economic standpoint, but is sabotage from a health standpoint (U.S. Prices)