DIGITAL MEDIA STRATEGY FOR PRO-ELEVEN Digital marketing refers to web marketing, online marketing, or e- marketing. A digital marketing strategy is necessary to effectively compete in today’s business environment.

COMPONENTS OF DIGITAL MARKETING Social media Blogs and Micro blogs Online PR Digital Advertising Email/Bulk sms Search engine optimization

CRAFTING A DIGITAL MEDIA STRATEGY FOR PRO-ELEVEN

ADS INFLUENCE CIRCLE www.pro-eleven.com Yahoo Page Mobile ads Facebook ads Google ads Email marketing Bulk Sms

CREATION OF DIGITAL MEDIA PAGES https://www.pro-eleven.com https://plus.google.com/proeleven https://www.facebook.com/proeleven https://twitter.com/proeleven https://www.linkedin.com/company/proeleven https://www.youtube.com/proeleven https://proeleven.wordpress.com

ZAMOONDA DIGITAL MARKETING MEDIA SERVICES FOR PRO-ELEVEN Tweets on Twitter Post on Facebook Google ads on high traffic Nigerian sites Facebook fan page customization Customization of other platform; YouTube/website/blog/Twitter Search engine optimization Circulation of brand services and information to bloggers network Boosting of followers on Twitter Boosting Facebook likes through competition Web/blog design Stimulating graphic design & branding Social media marketing ZAMOONDA DIGITAL MARKETING MEDIA SERVICES FOR PRO-ELEVEN

ZAMOONDA WILL MANAGE Digital media strategy Digital media planning Tagging(seo) and tracking Publishing Social media performance reporting Digital media industry trends and insights

ADVERTISEMENT DIGITAL ADVERTISING Facebook ads Yahoo ads & Page takeover DIGITAL ADVERTISING Google ads Mobile display ads Branded Pages (Linda Ikeji, Goal.com & Bella Naija)

DIGITAL ADVERTISING ON BRANDED PAGES Proposed Linda Ikeji’s Blog ad Proposed Bella Naija ad

RATES FOR DIGITAL ADVERTS Leading Nigerian sites Description Traffic figures   Monthly Ad Size Cost (Tenancy/Space Lock Down)/Month  NGN        Ynaija.com Popular lifestyle/news blog for business and social minded youths 120,000 300 BY 250 450,000 Nairaland.com First Nigerian forum site 1,000,000 154 BY 95 316,000 Punchng.com Leading newspaper site 672,000 Jobberman.com First job site in Nigeria 500,000 728 BY 90 800,000 Bellanaija.com Popular lifestyle blog 180,000 420,000 Notjustok.com Largest music site in Nigeria 350,000 Lindaikeji.com First entertainment/gossip blog 300,000 160 BY 600 & 728 BY 90 400,000 Vanguardngr.com 2nd largest Nigerian site/ 1st news site in Nigeria 600,000 Ngrguardiannews.com One of the leading new site in Nigeria N/A

ENGAGING AUDIENCE WITH SOCIAL MEDIA SITES Twitter campaigns: Engagement strategy Facebook campaigns: Branding strategy Google plus campaigns: Hangouts with clients and content marketing strategy Blogging with Word press: Content strategy

ENGAGEMENT STRATEGY 24/7 dedicated social media community manager Constant content development Conversational calendar Daily posting & Engagement Quizzes & Competition Opt-in email database

BLOGGING AND MICRO BLOGGING Guest posts Brand plays & Brand personality Guest feature & Interviews Digital news (Locally & Worldwide)

ORGANIZING CONTESTS Sharing Images/Videos Behind the scene access on social media sites (Clientele info) News

24/7 INTERACTIVE WEB POINTS Open an official FB fan page or take over the existing one and rebrand it to standard Build a large community of fan base Provide daily information on brands’ activities Post daily news Post videos Open an official twitter account or take over the existing one and rebrand it standard Build large community of followers Provide daily information on brand Engage followers with hash tag (#) trending topics. Daily tweet and re-tweets Open an official google+ account Provide information on brand’s activities Post daily news/picture Post TCVs and related videos 24/7 INTERACTIVE WEB POINTS

24/7 INTERACTIVE WEB POINTS Open an official YouTube account or take over the existing one and rebrand it to standard Post TVCS of all brands and related ads Videos of events and seminars Post ‘do you know videos series Build view-ship Open official LinkedIn or take over the existing one and rebrand it to standard Create an export group Profile and recommend connectors for seminars Build connectors Open official blog spot Provide exports related tips. Build readership 24/7 INTERACTIVE WEB POINTS

ONLINE PR “Every mention of a brand deserves an empathic, support-driven and yet, professional response within an hour of the post.” A negative message, if not answered within a few hours after the post, can go viral and damage the reputation of the brand. We would offer 24/7 online PR and brand monitoring brand . Respond to negative mentions within 1 hour of the post. Respond to positive mentions to show appreciation. Sample out testimonial of positive comments on a periodic basis and celebrate it Nurture the relationship between Kay’s pastries and the online community. We report mentions to clients on a periodic basis Work with popular online bodies to publicise events and activities.

DEDICATED ACCOUNT MANAGEMENT For effective and efficient management, We would deploy a 5man 24/7 dedicated management team for all portals. The team would be responsible for the following: Daily postings, reviews and general moderation of the portals Online PR Website updates Monitoring of keywords and conversation across the internet Alert and response to impactful ‘activity’ Reward positive comments Promptness response to and engagement with negative comments Spam removal

Summary of key points Google advertisements (where applicable) Facebook advertisements (where applicable) Posts on forums/blogs(lindaikeji, bellanaija, nairaland) etc. Page takeover on yahoo, gmail, goal.Com, lindaikeji etc. Specialised ads on goal.com, vanguard, BBC sports, thisday, Sahara reports, Lindaikeji, Bellanaija etc. (Where applicable) Stipends to online influencers (where applicable)

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