Not Your Father’s Platform How to Connect the Internet of Things Women Who Code – Denver February 4, 2014 Presented by Laurie Lamberth and Allison Jones Associate Partner Software Engineer 151 Advisors machineshop.io

THINGS

High level of user leadership May not have a user interface THINGS General Purpose Platforms (GPP’s) Dedicated Purpose Devices (DPD’s) DO ANYTHING Highly configurable High level of user leadership BE ANYTHING Preconfigured May not have a user interface

CONNECTED TO Mark Weiser Tiny- to Mid-Range Networks Mark Weiser IoT Pioneer, former CTO Xerox PARC and author of groundbreaking IoT essay “The Computer for the 21st Century” (Sept 1991) “… three different network connections: tiny-range wireless, long-range wireless and very high-speed wired.” CONNECTED TO Wide Area Cell/Sat Networks Wired and Fixed Wireless Broadband Networks

THINGS CONNECTED TO THE INTERNET/Cloud

4.3% CEO to shareholders: 50 billion connections 2020 Hans Vestberg 2009 Annual Shareholders’ Meeting April 13, 2010 Market Segment Forecasted Units, In millions CAGR Source 2008 2009 2010-12 2013 2014 Connected CE products/US 6 86 56.0% Strategy Analytics, “U.S. Connected Device Forecast,” Jan. 2010 M2M/Global 73 430 42.6% Harbor Research, “2009-2013 M2M/Pervasive Internet Market Forecast Report,” Feb. 2009 46 412 44.1% Juniper Research, “Embedded Mobile and M2M Strategies, 2009-2014,” Jan. 2010 71 225 26.0% ABI Research , “Maximizing Mobile Operator Opportunities in M2M,” 1Q2010 Mobile Phones 286 364 IE Market Research Corp, “2Q10 United States Mobile Operator Forecast, 2009-2014,” May 2010 4.3% Hans Vestberg CEO, Ericsson

Connecting Objects to the Cloud: Big Building Blocks Application Enablement Platforms Cover This Turf Device Management Platforms End Here

Characteristics of “New-School” Device Connectivity Platforms Normalize complex functions such as connecting to a network, incorporating third-party data and managing applications and devices into standardized interfaces Incorporate “trust engines” and other security measures to control how devices connect and how their data can be used Delivers services through modern tools including HTML5, RESTful interfaces, Python, Apache, app stores Includes or access “big data” analytics data stores and resources Bringing successful technologies, strategies and techniques to device connectivity from adjacent markets

Example 1: machineshop.io “There’s an API for that… or there can be…” Legacy: developed by the team that created SensorLogic, an application enablement platform purchased by SIM and smart card manufacturer Gemalto in 2011 machineshop’s “small ‘p’ platform” per CTO Greg Jones consists entirely of RESTful Automated Program Interfaces (APIs) to all sorts of services including cellular networks, third-party data stores, all sorts of connected devices and objects, business logic and analytics “Every app programmer already knows how to use it” – G. Jones

Example 2: Xively from LogMeIn (join. me) Example 2: Xively from LogMeIn (join.me) “Secure sessions are our lifeblood” Legacy: developed by the team that created LogMeIn (remote session management) and join.me (client-less online collaboration) to leverage deep experience in secure sessions Depends on a lightweight client installed on remote device to provide secure connectivity and strict rules about how devices and data are used “Trust engine… only allowed listeners can access devices they trust” – Paddy Srinivasan, VP Product Management

Example 3: Kii “Tight integration with device manufacturers = better user experience” Legacy: developed by former Nokia executives, platform leverages lessons learned from managing more than 30 million smartphones and tablets Depends on client installed on device by manufacturer, company tightly integrates with manufacturers to ease common device management issues (software update, security schema), improve product distribution, and enable device functionality through an app store that already includes over 7,000 titles Huge in Japan, expanding globally Smart homes, TVs and medical devices “are the same thing as smartphones” – Masanari Arai, CEO

Example 4: ThingWorx “Interactive conversations with connected devices” Legacy: leveraged experience developing applications to manage manufacturing plants and processes A “modeling engine” defines and describes each device by its properties, services and events, and feeds a “mashup engine” creates drag-and-drop applications using device data, external data, analytics and other services It’s “an event-driven architecture where a ‘yin and yang’ of events and subscriptions” triggers actions – John Canosa, Chief Strategist

Twitter/Skype laurielamberth 714-412-5047 NEXT UP: THANK YOU! Laurie Lamberth llamberth@151advisors.com Twitter/Skype laurielamberth 714-412-5047 NEXT UP: ALLISON JONES, machineshop.io DEMO!!!