How to Develop a Nudge Campaign DataCamp Fall 2017 Deirdre Hayes-Cootz

Outcomes of presentation: Participants will be able to identify the basic elements of a nudge campaign Participants will develop a nudge campaign to try at home campus.

Presentation Overview Early Results 2. Basics of Nudge campaign 3. Your own nudge project Vanessa

Disclaimer

Types of Analytics Norris and Baer sum up the difference in the different types of analytics as follows: Descriptive Analytics What has happened? Diagnostic Analytics Why did it happen? Predictive Analytics What will happen if past trends and current behaviors continue? Prescriptive Analytics What is the best that can happen and how can we make it so? July 2017, https://www.civitaslearningspace.com/what-every-leader-needs-to-know-about-student-success-analytics/?hsCtaTracking=40d7f7ab-8654-47fe-bfc3-606dc668e5ea%7Ceca2b70e-33dc-4624-8631-bb760c1da2a7

Early Results Total Cost=$0.00 Time invested=2 hours 121 Math Repeater students called or emailed Students received tutoring resources 2,700 + “40 day” list students have received 3+nudge emails. More than 30 students responded during the first 2 nudges as of September 17, 2017.* __________________________________________ Total Cost=$0.00 Time invested=2 hours

The Nudge

Background Information about Nudge theory Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein, 2008 The Cafeteria story Choice architecture

Steps to develop a Nudge Campaign

3 Steps to a build a Nudge Campaign: Start with the end in mind. -Stephen Covey My “end”: Nudge the “40 days to start” students to encourage help-seeking behaviors. Increase persistence, completion and success of these students. Don’t wait for the “best” or “perfect” student list. Use the tools and lists currently available. Hint-Civitas and your campus data team. Limit the amount of time and resources to 1 hour, $0.00. Current cost of “40 days to start”, $0.00, 30 miutes, find your starfish, it does matter. Arthurline’s Story

40 Day Nudge Campaign Use weekly Orientation lists: July/August Merge the weekly orientation lists with demographic data Send out Nudge emails Weekly August orientation lists Sept. 1, 2017: send out 2nd Nudge to all Sept 20, 2017: Send out 3rd Nudge to all Oct. 10, 2017: Send out 4th Nudge “You’re half way there” Oct. 18, 2017: MATH Late start classes ( get course rosters) Submit Nudge Orientation /Reg. FALL 2017 to Civitas IMPACT Dec. 10, 2017 Vanessa

Example of a 40 day Nudge campaign email Date: August 15, 2017 Subject: FREE TUTORING at Lone Star College-Montgomery! Do you know… -students who attend tutoring 4 or more times are more successful? -tutoring is FREE? -tutoring is located in the back of the Library (F Building, 1st Floor)? For more information visit: www.lonestar.edu/learning-montgomery.htm Or call me directly at 936-273-7303. We look forward to seeing you this Fall 2017! Deirdre Hayes-Cootz Director, Instructional Support

Example of a Nudge campaign email Date: March 23, 2017 Subject: IMPORTANT! GPA Dear Student- You have completed half of Spring 2017 semester! The second half is well on it’s way and I wanted to ensure that you are on track for a successful finish. Like you, I began my education at a community college. I learned that perseverance and asking for academic assistance was the key to my success. One of the most important ways I accomplished this was by getting help. I wanted to give you a quick reminder that we have free tutoring for you. You can find more at http://www.lonestar.edu/learning-Montgomery.htm Dr. Chavez, Vice President of Student Success

Tell me about some data tools that you used Hey! This is datacamp. Tell me about some data tools that you used

Civitas: Illume-Students What does it do? “Illume Students enables you to quickly identify at-risk students with high accuracy, gaining insight into the factors specific to your institution that are influencing their likelihoods to persist to the next term.” How does Illume-Students do it? “[The Civitas] Student Insights Engine ingests your institution’s historical and current term data and applies predictive models to predict enrolled students’ persistence outcomes.” What can we do with it? It’s up to you and your team! “These insights can empower your teams to connect at-risk students with faculty, advisors, and support services to improve student outcomes.” Source: Civitas Illume Students HELP

Student Lists

Student List is shown, click on “Export Student List” and follow prompts.

Now its your turn. Find a partner or don’t… Start with the end in mind. What group of students do you want are you going to focus this nudge on? Don’t wait for the “best” or “perfect” student list. Use the tools and lists currently available. Limit the amount of time and resources to 10 minutes, $0.00.

Your Nudge campaigns

Questions and Discussion