Operation Lifesaver: New Directions for Rail Safety Awareness and Education Joyce C. Rose, President, Operation Lifesaver, Inc. AASHTO Standing Committee on Rail Transportation, Washington DC, February 19, 2013

Celebrating 40 Years of Safety

Changes in Technology

Crossing Safety Improvements

Pedestrian Challenges Remain

OL Outreach Responds to Changing Times New Outreach Convert education programs, including presenter certification program, to web-based volunteer training. Make greater use of digital technology, social media, and e- Learning to differentiate the OL brand, increase public awareness and deliver education campaigns. Current OL Outreach: 50 State programs 1,400 presenters 1.2 M people reached in 2012

Importance of U.S. Rail Safety Education Light rail, commuter rail and other streetcar ridership is increasing Freight railroads are increasing market share Documented increase in distraction due to electronic devices

Renewing the OLI Organization . Renewing the OLI Organization To renew the OLI organization and meet today’s safety challenges, we will: Raise awareness of the Operation Lifesaver brand Increase focus on growing safety issues in passenger rail and rail transit safety Expand the audience for Operation Lifesaver's safety message

OLI Partnerships 1. OLI will raise its profile through partnering with national transportation and safety organizations.

More OLI Partnerships

Passenger Rail and Rail Transit Safety 2. OLI will increase its focus on passenger rail and rail transit safety. Amtrak ridership reached a record 31.2 million passengers in 2012; in 2011, transit ridership reached 10.4 billion passenger trips Amtrak and commuter rail agencies report safety data to FRA, but other rail transit (subway, light rail, and streetcars) report safety data to FTA FTA has new safety oversight responsibility under MAP-21

Expanding the Audience: Digital Tools 3. Expand the audience for Operation Lifesaver's safety message

Expanding the Audience: e-Learning

Expanding the Audience: Social Media Twitter facebook Pinterest

Our Mission is the Same