protection of Georgian wine appellations a technical assistance project supported by the EBRD, FAO and the Government of Canada Final Workshop THANK PARTICIPANTS FOR THEIR TIME, IN PARTICULAR DM BAKUR KVEZERELY AND LILY BEGASHVILI, BUT ALSO REPRESENTATIVES FROM PARLIAMENT, CHAMBER OF COMMERCE, DONOR PARTNERS, WINERIES THANK DONORS WHO FINANCE THE PROJECT IT’S A BIT SAD OCCASION BECAUSE WE ARE ABOUT TO CLOSE THE PROJECT BUT PRECISELY THE PURPOSE OF THE WORKSHOP IS ALSO TO SEE WHAT COULD BE DONE NEXT THROUGHOUT THE PROJECT GOOD DISCUSSIONS AND COOPERATION WITH GEORGIAN COUNTERPARTS Tbilisi, 27 November 2007

Tbilisi, 27 November 2007

workshop objectives present project achievements reflect on lessons learned, receive feedback explore ways forward: areas for further improvement involvement of other donors/partners market opportunities and legal protection TWO SESSIONS ARE ORGANIZED IN THE AFTERNOON: ONE TARGET PRIVATE WINERIES AS FREDERIC WILL GO THROUGH PRACTICAL RECOMMENDATIONS ON HOW TO WORK IN A SERIES OF FOREIGH MARKETS - THE OTHER ONE WILL TARGET LAWYERS AND WILL GO THROUGH CONCRETE STEPS TO FURTHER STRENGTHEN THE PROTECTION OFAPPELLATIONS. PARTICIPANTS WILL HAVE THE OPPORTUNITIES TO TALK TO MR MEIER-EWERT FROM THE WORLD TRADE ORGANIZATION Tbilisi, 27 November 2007

workshop format summary of project achievements pending issues relevance of appellations in the international context recommendations for export markets involvement of donors two inter-active sessions WON’T BE LONG CAUSE YOU CAN HAVE A LOOK AT THE WORKSHOP AGENDA TWO PRESENTATION BY MY COLLEAGUES WHICH WILL FOCUS ON TECHNICAL STANDARDS and LEGAL ASPECTS. PROJECT ACHIEVEMENTS IN CHOSEN AREAS AND LOOK AT WHAT WOULD NEED TO BE IMPROVED NEXT ONE SHORT PRESENTATION ON PENDING INSTITUTIONAL ISSUES AVANT-GOUT OF THE CONCLUSIONS OF A STUDY COMMISSIONED BY GEORGIA TO FAO. NOT PART OF THE PROJECT. STILL DRAFT. FREDERIC WILL OUTLINE A FEW CONCLUSIONS AND WILL WELCOME FEEDBACK FROM THE FLOOR BEFORE IT IS FINALISED HEAR FROM COLLEAGUES FROM OTHER INSTITUTIONS ALREADY INVOLVED OR THAT WILL BE INVOLVED IN THE SECTOR FINALLY TWO INTERACTIVE SESSIONS THIS MORNING, TWO Q&A’S SESSIONS. HOWEVER, KEEP THE ATMOSPHERE INFORMAL Tbilisi, 27 November 2007

FAO’s past work on Georgian wine sector project background EBRD’s involvement FAO’s past work on Georgian wine sector changing international market perspectives Tbilisi, 27 November 2007

main FAO inputs field missions and discussions with stakeholders tailored training study tour to Italy recommendations on specific issues technical information on request 8 MISSIONS AND OPEN DISCUSSIONS WITH STAKEHOLDERS TRAINING ON NEGOTIATIONS AND THIS AFTERNOON ON LEGAL ASPECTS RECOMMENDATIONS WERE ON TECHNICAL STANDARDS, IMPROVEMENTS OF THE LAW, LEGAL ASPECTS TECHNICAL INFORMATION PROVIDED ON REQUEST FOLDER IS A COMPILATION OF DOCUMENTS PROVIDED TO THE PROJECT COUNTERPARTS Tbilisi, 27 November 2007

improved regulatory framework (standards and enforcement) main project outcomes improved regulatory framework (standards and enforcement) improved institutions: tasting commission, laboratories, private associations, etc facilitated public-private dialogue STANDARD REFERRED TO GOST, NOW CLOSER TO OIV AND EU STANDARDS ASSOCIATION FOR APPELLATIONS: KHUANKARA, KINDMARAULI, MARANI? Tbilisi, 27 November 2007

coordination of private-public dialogue main pending issues coordination of private-public dialogue mobilization of staffing and financial resources for marketing and legal protection improved flows of information Tbilisi, 27 November 2007

institutional framework bb Parliament Ministry of Agriculture Other Ministries Wine Committee ? SAMTREST SAKPATENT Tasting Com. Laboratories PRESENTATION OF OTHER MODELS (FRANCE, AUSTRALIA, ITALY) FUNCTIONS ARE THE SAME: MAKE POLICY, CONTROLS (FOR CONSUMER PROTECTION, EXPORT REQUIREMENTS, ETC), PROMOTION, ETC IMPROVEMENTS AT CERTAIN LEVEL WEAKNESS CERTAIN FUNCTIONS: PROMOTION, LEGAL PROTECTION ARE LACKING RESOURCES (HUMAN AND FINANCIAL) WEAKNESS IN PRIVATE-PUBLIC ESTABLISHED, INSTITUTIONAL DISCUSSIONS. AD-HOC, LACK OF REPRESENTATIVITY KEY OF SUCCESS Appellation Associations National Associations Grape growers Wineries Tbilisi, 27 November 2007