Social Networking and Collaboration: Mythbusters Edition Emma Antunes and Jon Verville @eantunes @jonverve March 30, 2011
Definitions Outreach Collaboration Engagement
Myth #1 Collaboration is the goal It’s to collaborate to do X Gasbuddy anecdote
Jon’s Motivation
Emma’s Motivation
Myth #2 The tool builds the community People often think that setting up the collaboration tool “builds their community”
Why do people use meeting spaces? Who invites them?
Myth #3 Data in Social Media is not credible; you can’t trust it
“With many eyes all bugs are shallow.” “Only eight serious errors, such as misinterpretations of important concepts, were detected in the pairs of articles reviewed, four from each encyclopaedia. But reviewers also found many factual errors, omissions or misleading statements: 162 and 123 in Wikipedia and Britannica, respectively.” – Nature, 2005 Facts: 1 billion edits over 300k edit at least once per month over 3.5 million pages of these, 16k are considered really good
Myth #4 It’s all about the technology It’s not about the technology Change management still needed Standing up a tool for your organization does not mean they will use it
Its about the connections the technology enables.
Myth #5 What does social media give us that we don’t already have? we don’t need it, its not relevant
Materials Selection Guide Transferred 300 page handbook developed in 1990 into Wiki Centralized location for guidance on material, moved other repositories Over 1800 edits and 350 pages on materials Integrate – attach “lessons learned” to relevant material page
Comments and Integration Integrate – link to external site Comments and Integration Architecture – prompting for typical content Interact - user comment and adding attachment Discoverable – easy navigation to similar material
LINK TO ATTACHMENT IN WIKI
Types of Interaction - Wikis
Helps us make connections we wouldn’t otherwise – discoverability
Wrap-up Understand your problem Reach out Build community/coalition Conference Hashtags, today’s: #RCMar30
Questions?