Marketing Strategies By: Faraz Ali

Table of Contents Sales Promotions 9 Introduction 4 Product Diversification 5 Apple Inc. Statistics 6 Market Diversification 7 Rogers Statistics 8 Sales Promotions 9 McDonalds Statistics 10 McDonalds Statistics Cont’d 11

Table of Contents cont’d Advertising 12 Apple Inc. Advertising Statistics 13 Assurances 14 Conclusion 15 Learn More 16 Works Cited 17 Works Cited cont’d 18 Works Cited cont’d 19 Works Cited cont’d 20

Introduction Important objective for companies Increasing sales and revenue Several different techniques

Product Diversification Modification of product to expand profit Development of “new and improved” products Leverage a brand and branch it out Ex. (iPhones, iPads, iMacs, etc.) Can be applied to retailers

Apple Inc. Statistics

Market Diversification Alternative to diversifying a product Same product but at mid – low price range Phone plans Ex. (Good phone costs less, but has high plan)

Rogers Statistics

Sales Promotions Wide range of price – driven promotional offers Generate fast cash or clear inventory Examples: Discounts Gift cards Coupons BOGOF

McDonalds Statistics

McDonalds Statistics cont’d

Advertising Showing off a product/service through Print, Digital Media, Broadcasting, etc. Relays an effective message Commonly used everywhere

Apple Inc. Advertising Statistics 5% increase

Assurances Warranties/Guarantees on products/services Unsatisfied customer = refund/retribution Less worry about risk AppleCare & AppleCare+

Conclusion Several different effective strategies Different types apply to different types of markets Important factors in businesses

Learn More http://www.marketingdonut.co.uk/marketing/marketi ng-strategy http://www.entrepreneur.com/article/25754

Works Cited "Apple Q4 2014 Earnings: Revenue Surges on Huge IPhone 6 Sales." The Verge. Web. 14 Dec. 2014. <http://www.theverge.com/2014/10/20/7022335/apple-q4-2014-earnings>. "Apple Closes the Gap on Samsung's Advertising Budget." Android Authority Apple Closes the Gap on Samsungs Advertising Budget Comments. 9 Apr. 2014. Web. 14 Dec. 2014. <http://www.androidauthority.com/apple-samsung- ad-budget-2013-366238/>. "Entering a New Market with a New ProductAn Experian Case Study." Diversification. Web. 14 Dec. 2014. <http://businesscasestudies.co.uk/experian/entering-a-new-market-with-a-new- product/diversification.html#axzz3Lt6xbhQx>. "Financial History." Rogers. Rogers Communications. Web. 14 Dec. 2014. <http://www.rogers.com/web/ir/financial-reporting/financial-history>.

Works Cited cont’d "Marketing Techniques Used to Increase Sales." Small Business. Web. 14 Dec. 2014. <http://smallbusiness.chron.com/marketing-techniques- used-increase-sales-63530.html>. "Marketing: McDonald's Happy Meal Bigger Than Panera, IHOP | News - Advertising Age." Advertising Age News RSS. Web. 14 Dec. 2014. <http://adage.com/article/news/marketing-mcdonald-s-happy- meal-bigger-panera-ihop/147271/>. "Product Diversification." Product Diversification. Web. 14 Dec. 2014. <http://www.theproduct.com/marketing/diversification.htm>.

Works Cited cont’d "Sales Promotion - Marketing Teacher." Marketing Teacher. 8 May 2014. Web. 14 Dec. 2014. <http://www.marketingteacher.com/sales- promotion/>. "Sales Promotion." Marketing Donut. Web. 14 Dec. 2014. <http://www.marketingdonut.co.uk/marketing/sales/sales-techniques- and-negotiations/sales-promotion>. Dumitrescu, Luigi, Lucian Blaga, Iuliana Cetina, and Alma Pentescu. "Study on Employees' Perception on Internal Marketing Strategies of Several Romanian Companies." European Scientific Journal 1 SE (2014): 296. Academic OneFile. Web. 17 Dec. 2014. <http://go.galegroup.com/ps/i.do?id=GALE|A378557371&v=2.1&u=pe el_dsb&it=r&p=AONE&sw=w&asid=9438ae66e102020bb19478e9ee1 90dd3>.

Works Cited cont’d Manrai, Rishi, Rudra Rameshwar, and Vinay Kumar Nangia. "Does Diversification Influence Systematic Risk and Corporate Performance? An Analytical and Comprehensive Research Outlook." Global Business and Management Research: An International Journal Apr. 2014: 93. General OneFile. Web. 17 Dec. 2014. <http://go.galegroup.com/ps/i.do?id=GALE|A390091126&v=2.1&u= peel_dsb&it=r&p=ITOF&sw=w&asid=79529e033e8f2af87bc0a9320 a11305d>.