Lincoln C Concept Technology Scenario Storyboard WORK IN PROGRESS 15 July 2008 / Advanced Strategic Design, Irvine Studio FORD SECRET
Agenda Lincoln C Technology Presentation Findings and Observations A Drive with Natasha IP Display FORD SECRET
Findings and Observations Driving Distractions (?) No distraction by passengers. Conversing without eye-contact (often to multiple occupants) is natural. Graphics/visuals do not need to be distracting (ie. Blip or soft glow accompanied by sound can signal the driver of an incoming call, email, iChat, etc.) Avatar animation can be reduced at speed (ie. Automatic volume control). FORD SECRET
Lincoln C Technology Presentation A Drive with Natasha FORD SECRET
A Drive with Natasha Signature HMI Sync EDAS / Avatar Pre-Drive Natasha uploads/selects data she wants to access on her Lincoln C home page “LiNk” (ie. News, music stations, updates profile, etc.) from her iPhone/laptop Customizes avatar from her iPhone/laptop FORD SECRET
A Drive with Natasha Approaching / Entering / Start-up Natasha is on the phone Car unlocks, cabin lights illuminate, etc. and she enters Her call is transferred seamlessly to the car (Sync) Customized greeting from her avatar and she starts the car (EDAS) Natasha ends call and sets her favorite playlist from the steering wheel (Signature HMI) Avatar notifies her to rotate tires, and schedules appointment (Sync) Avatar reviews her day’s schedule and alerts her of friends that are online, emails, text messages, etc. (EDAS) Natasha verbally requests to hear emails & text messages and signs “ON” (EDAS) HMI SYNC EDAS FORD SECRET
A Drive with Natasha Approaching / Entering / Start-up Natasha is on the phone Car unlocks, cabin lights illuminate, etc. and she enters Her call is transferred seamlessly to the car (Sync) Customized greeting from her avatar and she starts the car (EDAS) Natasha ends call and sets her favorite playlist from the steering wheel (Signature HMI) Avatar notifies her to rotate tires, and schedules appointment (Sync) Avatar reviews her day’s schedule and alerts her of friends that are online, emails, text messages, etc. (EDAS) Natasha verbally requests to hear emails & text messages and signs “ON” (EDAS) HMI SYNC EDAS FORD SECRET
A Drive with Natasha Approaching / Entering / Start-up Good Morning Sunshine! Approaching / Entering / Start-up Natasha is on the phone Car unlocks, cabin lights illuminate, etc. and she enters Her call is transferred seamlessly to the car (Sync) Customized greeting from her avatar and she starts the car (EDAS) Natasha ends call and sets her favorite playlist from the steering wheel (Signature HMI) Avatar notifies her to rotate tires, and schedules appointment (Sync) Avatar reviews her day’s schedule and alerts her of friends that are online, emails, text messages, etc. (EDAS) Natasha verbally requests to hear emails & text messages and signs “ON” (EDAS) HMI SYNC EDAS FORD SECRET
A Drive with Natasha Approaching / Entering / Start-up Natasha is on the phone Car unlocks, cabin lights illuminate, etc. and she enters Her call is transferred seamlessly to the car (Sync) Customized greeting from her avatar and she starts the car (EDAS) Natasha ends call and sets her favorite playlist from the steering wheel (Signature HMI) Avatar notifies her to rotate tires, and schedules appointment (Sync) Avatar reviews her day’s schedule and alerts her of friends that are online, emails, text messages, etc. (EDAS) Natasha verbally requests to hear emails & text messages and signs “ON” (EDAS) HMI SYNC EDAS FORD SECRET
A Drive with Natasha Approaching / Entering / Start-up Natasha is on the phone Car unlocks, cabin lights illuminate, etc. and she enters Her call is transferred seamlessly to the car (Sync) Customized greeting from her avatar and she starts the car (EDAS) Natasha ends call and sets her favorite playlist from the steering wheel (Signature HMI) Avatar notifies her to rotate tires, and schedules appointment (Sync) Avatar reviews her day’s schedule and alerts her of friends that are online, emails, text messages, etc. (EDAS) Natasha verbally requests to hear emails & text messages and signs “ON” (EDAS) HMI SYNC EDAS FORD SECRET
A Drive with Natasha Approaching / Entering / Start-up Natasha is on the phone Car unlocks, cabin lights illuminate, etc. and she enters Her call is transferred seamlessly to the car (Sync) Customized greeting from her avatar and she starts the car (EDAS) Natasha ends call and sets her favorite playlist from the steering wheel (Signature HMI) Avatar notifies her to rotate tires, and schedules appointment (Sync) Avatar reviews her day’s schedule and alerts her to friends that are online, emails, text messages, etc. (EDAS) Natasha verbally requests to hear emails & text messages and signs “ON” (EDAS) HMI SYNC EDAS FORD SECRET
A Drive with Natasha Driving Natasha backs out of parking space: full panoramic screen switches to reverse-mode Car is in drive, Natasha drives to her client meeting At speed, the avatar “calms down” visually (EDAS) Avatar alerts Natasha that her friends are at a coffee shop nearby and notifies Natasha of a gallery opening that evening (EDAS) At the coffee shop, Natasha mentions the event with her friends - the human side of social networking that was enabled by the car (EDAS) Natasha continues her journey and given turn-by-turn directions to her destination, real-time traffic conditions, plays music, etc. (Sync) HMI SYNC EDAS FORD SECRET
A Drive with Natasha Driving Natasha backs out of parking space: full panoramic screen switches to reverse-mode Car is in drive, Natasha drives to her client meeting At speed, the avatar “calms down” visually (EDAS) Avatar alerts Natasha that her friends are at a coffee shop nearby and notifies Natasha of a gallery opening that evening (EDAS) At the coffee shop, Natasha mentions the event with her friends - the human side of social networking that was enabled by the car (EDAS) Natasha continues her journey and given turn-by-turn directions to her destination, real-time traffic conditions, plays music, etc. (Sync) HMI SYNC EDAS FORD SECRET
A Drive with Natasha Driving Natasha backs out of parking space: full panoramic screen switches to reverse-mode Car is in drive, Natasha drives to her client meeting At speed, the avatar “calms down” visually (EDAS) Avatar alerts Natasha that her friends are at a coffee shop nearby and notifies Natasha of a gallery opening that evening (EDAS) At the coffee shop, Natasha mentions the event with her friends - the human side of social networking that was enabled by the car (EDAS) Natasha continues her journey and given turn-by-turn directions to her destination, real-time traffic conditions, plays music, etc. (Sync) HMI SYNC EDAS FORD SECRET
A Drive with Natasha Driving Natasha toggles through Fuel consumption statistics (Signature HMI) Views overall carbon footprint (Signature HMI) Sets cabin temperature (Signature HMI) Another Lincoln C passes and exchanges a digital “nod/wink” - Avatars from both cars interact/ respond to acknowledge each other (ie. Wave, headlight effect, etc.) (EDAS) She picks up her colleague/friend Pat Pat initiates conference call with client, via center touch screen, to confirm early arrival (Signature HMI) Upon arrival, Avatar sends Natasha off with a positive remark “Knock ‘em dead Tiger!” (EDAS) HMI SYNC EDAS FORD SECRET
A Drive with Natasha Driving Natasha toggles through Fuel consumption statistics (Signature HMI) Views overall carbon footprint (Signature HMI) Sets cabin temperature (Signature HMI) Another Lincoln C passes and exchanges a digital “nod/wink” - Avatars from both cars interact/ respond to acknowledge each other (ie. Wave, headlight effect, etc.) (EDAS) She picks up her colleague/friend Pat Pat initiates conference call with client, via center touch screen, to confirm early arrival (Signature HMI) Upon arrival, Avatar sends Natasha off with a positive remark “Knock ‘em dead Tiger!” (EDAS) HMI SYNC EDAS FORD SECRET
A Drive with Natasha Driving Natasha toggles through Fuel consumption statistics (Signature HMI) Views overall carbon footprint (Signature HMI) Sets cabin temperature (Signature HMI) Another Lincoln C passes and exchanges a digital “nod/wink” - Avatars from both cars interact/ respond to acknowledge each other (ie. Wave, headlight effect, etc.) (EDAS) She picks up her colleague/friend Pat Pat initiates conference call with client, via center touch screen, to confirm early arrival (Signature HMI) Upon arrival, Avatar sends Natasha off with a positive remark “Knock ‘em dead Tiger!” (EDAS) HMI SYNC EDAS FORD SECRET
A Drive with Natasha Driving Knock ‘em dead Tiger! Driving Natasha toggles through Fuel consumption statistics (Signature HMI) Views overall carbon footprint (Signature HMI) Sets cabin temperature (Signature HMI) Another Lincoln C passes and exchanges a digital “nod/wink” - Avatars from both cars interact/ respond to acknowledge each other (ie. Wave, headlight effect, etc.) (EDAS) She picks up her colleague/friend Pat Pat initiates conference call with client, via center touch screen, to confirm early arrival (Signature HMI) Upon arrival, Avatar sends Natasha off with a positive remark “Knock ‘em dead Tiger!” (EDAS) HMI SYNC EDAS FORD SECRET
A Drive with Natasha The End FORD SECRET
IP Display Screens Gap between screens is too big / distracting We are pursuing projection Projection A combination of screens for the rear view display and projection for the center portions is the best way to achieve the desired result of a seamless panoramic screen Agree to incorporate a visual filter to prevent driver distraction while vehicle is in motion. When build is completed (including filter) conduct assessment of whether filter is still required to prevent driver distraction. FORD SECRET
IP Display Phase one Functional rear view displays Static image for the rest of the display FORD SECRET
IP Display Phase two Functional rear view displays Projected content outlining HMI, Sync, and EDAS technologies, navigation and social networking. FORD SECRET
Thank You FORD SECRET