Philp Industries Weekly Summary August 13th - August 19th Cycle Force Group Prepared on August 22nd 2017 Private and Confidential | Philp Industries

A Data-Driven Approach AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Philp Industries

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Philp Industries

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Philp Industries

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Philp Industries

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Philp Industries

Chargebacks PO - On-Time Non-Compliance Excessive Backordered Units PO Confirmation Rate Unfilled by cancel date Private and Confidential | Philp Industries

Category Activity Category Shipped COGS August 13th - August 19th Change over last week 1000 Exercise -amp- Fitness - 1140 Weight Accessories $0.00 9000 Cycling - 9220 Automobile Bike Racks 9000 Cycling - 9150 Panniers and Bags 9000 Cycling - 9154 Bike Baskets 9000 Cycling - 9155 Bike-Mount Racks 9000 Cycling - 9160 Cycling Computers 9000 Cycling - 9170 Bike Pumps 9000 Cycling - 9185 Water Bottles 9000 Cycling - 9190 Sunglasses 9000 Cycling - 9204 Drivetrain and Accessories 9000 Cycling - 9206 Brake Parts and Accessories 9000 Cycling - 9208 Handlebars- Stems- and Seatposts 9000 Cycling - 9210 Bike Parking Racks 9000 Cycling - 9215 Bike Indoor Storage 9000 Cycling - 9305 Trikes Private and Confidential | Philp Industries

Brand Activity Brand Shipped COGS August 13th - August 19th Change over last week Ocean City Cruisers (1BNWC) $0.00 Overade (OVEW1) Rivel (RIVML) Rhoads (RHOAG) Revolution (REVDJ) Rennrad (RENNU) Quickpoles (QUIIS) Quadrabyke (QUAES) ProFeet (PRPAW) Promax (PRGL7) Po Campo (POCBG) Piranha (PIRAE) PFIFF (PFIFC) Pedalite (PEDAD) Polaris (PDZB9) Private and Confidential | Philp Industries

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Kenda John Tomac Signature Series Nevegal Mountain Bike Tire (B000Q64UFY) $0.00 Velo 138 mm ErgoGel D3 Handlebar Ends/Bolt On Grips Combo - 410461 (B01MSKDO4E) Velo Plush Tour E-Grip Women's Saddle - 250366 (B01MSKDRDI) Zoom 620 mm Alloy MTB Rise Handlebar for 31.8 mm (B01MSKDR7Q) Velo Plush Comp F Saddle - 250216 (B01MSKDPW8) Minoura LR960 Magteqs Twin Bicycle Trainer - 400-4965-00 (B01MSKDPUY) Greenfield KS-TPSB Retrokit - KS-TPSB (B01MSKDP03) Promax Components Derailleur Cable and Housing 2200/2100 mm - 374480 (B01MSKDOXX) Minoura RDA Remote Replacement Mag Unit - 400-5971-00 (B01MSKDOSV) Kawasaki Sumo 4.0 Fat Tire Bicycle (B01MSIK659) Individual Products Product COGS Change Out of Stock Mantis Burmeister Kids Bike, 16 inch Wheels, 10.5 inch Frame, Boy's Bike, B... (B0000ASYF6 / 64016) $0.00 0 % PFIFF Adult Carrier Electric Cargo Bike (20-quot- -amp- 26-quot- wheels), Black (B00V6J1CQ0 / PF13009501) Minoura QR Skewer for Breezer Drop Out Style, Chrome (B00UR9GQWK / 400-4931-00) KHE Bikes CLATCH Crmo 16T Freewheel, Brown (B00UT1E6BO / 5601-016-07) KHE Bikes CLATCH Crmo 18T Freewheel, Brown (B00UT1E7JK / 5601-018-07) KHE Bikes Khe Big V Grey 36H Double Wall Rims (B00UUMZW5Q / 5341-020-09) Panaracer Fat B Nimble MTB Tire, Black, 27.5 X 3.5-quot- (B00UXMDXOK / ZF2735-FAT-B) Panaracer Fat B Nimble MTB Tire, Black, 29 X 3.0-quot- (B00UXMH0XK / ZF2930-FAT-B) PFIFF Adult Proven Tricycle (26-quot- wheels), Black (B00V6IZXXY / PF06102092) PFIFF Classic Adult Tricycle, 24 inch wheels, Dark Blue (B00V6IZZBE / PF02102090NA) Private and Confidential | Philp Industries

Increasing Products Increasing Parent Products Shipped COGS Change over last week Increasing Individual Products Product COGS Change Out of Stock Private and Confidential | Philp Industries

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Decreasing Individual Products Product COGS Change Out of Stock Private and Confidential | Philp Industries

Appendix Private and Confidential | Philp Industries

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Philp Industries

Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com 206-300-2141 Sage King Vendor Support sage@philpindustries.com Private and Confidential | Philp Industries