Kantara Marketing Communications Report September 2017

Social Media, Email and Web Statistics September 1st – September 30th 2017

Social Media Growth

Social Media: Twitter

Month Tweets Impressions Profile Visits Mentions New Followers Total Followers June 2017 8 5,071 710 91 128 2,184 July 2017 7 4,039 424 37 33 2,217 August 2017 7,189 430 18 2,235 September 2017 4 3,152 443 49 48 2,283 Note: our social media tool does not account for retweets and shares in the number of tweets reported, which was the majority of the activity in the month of September. In October, we will be sure to focus more on sharing content directly from Kantara in order to continue growing our followers and engagement.

CIW Seattle pre-conference workshop & reception promotions GDPR Summit promotion

Social media: linkedin

Month Posts Impressions Profile Visits New Followers Total Followers June 2017 8 3,024 45 11 430 July 2017 6 3,749 61 7 437 August 2017 9 4,342 96 5 442 September 2017 4 1,573 24 3 445

CIW Seattle pre-conference workshop & reception promotions GDPR Summit promotion

Email marketing results

Email Marketing Results Mailing Date Sent Mailing Score Sent To Received Open Rate Click Through Opt Outs Kantara at CIW Seattle Reminder 9/6/17 6.2 1,465 1,456 18% 4% 4 (0%) Non-Profit Industry Benchmarks Opens: 20.55% Click Through: 7.39% Opt Outs: 0.15% Kantara only sent one email in September, which came up short of the industry benchmarks for open and click-through rates. This could be due to the fact that it was a reminder email with the same content as previously shared last month, and because the event promoted was locational and therefore only people in the area or already planning to attend the event would be opening or clicking in the email. Mailing score: This is a data-point from Emma, the email marketing platform used for these messages. It combines opens, clicks and shares into one score on a scale of 1-10.

Marketing & Pr

Press Release Schedule Date Release Done Kantara Initiative Joins European Trust Foundation Kantara Awarded $2.4 Million To Develop Digital Identity And Privacy Solutions Using Smartphones Consent Receipt 1.0 September/October Kantara Initiative Launches UMA 2.0 – IN PROCESS October Consent Management System Work Group – HOLD November Align Biopharma/Veeva – IN PROCESS MDAV2 – IN PROCESS TBD CR 1.1 – TBD Blockchain Work Group – TBD Kantara Opens Europe HQ - DRAFTED

Upcoming Events and Speaking Engagements Date Speaker MyData 2017 August 30-Sept 1 Mark Lizar speaking Consumer Identity World - Seattle September 12-13 Kantara pre-conference workshop led by Colin and Allan IIW XXV October 17-19 Identity North West November 7-8 Consumer Identity World - Paris November 28-29 Consumer Identity World - Singapore December 13-14 TIIME February 7-8 KnowIdentity March 26-28 IIW XXVI April 3-5 RSA April 16-20 Internet2 Global Summit May 6-9 EIC May 15-18 Identiverse June 24-27

Completed Events and Speaking Engagements Date Speaker Privacy and Security Conference  February 8th-10th  John Wunderlich speaking on Kantara RSA February 13th-17th  Eve speaking on UMA TIIME February 20th-24th   Colin speaking on Kantara  Identity & KYC Summit Europe London  March 1st-2nd   Colin moderating a table discussion ISO SC 27  April 18th-25th   Colin representing Kantara European Identity & Cloud Conference  May 9th-12th (Kantara held a workshop May 9th and a breakfast on May 10th) Colin speaking on Kantara Eve, Andrew, and Ian Glazer Speaking on ID Pro IIW May 2nd-4th  Kantara members to lead discussions  Cloud Identity Summit June 19th-22nd Kantara Workshop Community partner program Ian, Andrew, Colin speaking EEMA July 4th-5th Robin, Andrew, Colin speaking

Marketing Activities Upcoming Completed UMA 2.0 Spec GDPR Social Media (ongoing) Q4 Newsletter Updating website sliders to include new fresh content Completed Collateral (Buttons, Ribbons, Stickers) Flyer Updated Kantara Slide Deck Q3 Newsletter Video Testimonial for Identity Assurance Program

Thank you.