MWG APAC First Quarter Bullseye Update prepared by: Patrick rona, 14 March 2016

TOP REGIONAL DIGITAL TALENT the team TOP REGIONAL DIGITAL TALENT Tony Prysten McCann Melbourne Brent Clarke MRM Sydney * Lyndell Sawyer McCann Sydney Lek Potharam MRM Bangkok * Justin Choy McCann Hong Kong Mike Zeng MRM China Punit Kapoor MRM New Dehli Manny Fernando MRM Manila ** Michel Mommejat MWG Tokyo Takeshi Miyazawa UM Tokyo * Jeeyoung Kwak McCann Seoul Nick Handel MRM Singapore Brendon Chase MRM Singapore * Kaezad Nallaseth McCann Singapore * Joined / will join within last 3 months; ** Pending offer

e2E Capabilities Initiative Progress Key challenges Next steps LIVE Preparing to launch LIVE services in key markets across the region: China, Japan, Korea, Hong Kong, Thailand, Australia confirmed; Singapore, India, Malaysia pending Held LIVE toolkit workshops in Shanghai and Tokyo Target clients: MasterCard, L’Oreal, Nestle (Philippines) P/L and go-to-market model in large MWG offices (China, Japan) Forming regional LIVE / social media task force Media Ongoing discussions with Audience Precision IPG MediaBrands, UM relationship Meeting scheduled with regional UM head Forming regional Media task force People Key new hires Australia: Lyndell Sawyer, Head of Media, McCann Sydney Singapore: Kaezad Nallaseth, Digital Director, McCann Singapore Japan: Michel Mommejat, Digital Managing Director, MWG Japan Korea: Jeeyoung Kwak, Chief Growth Officer, MWG Korea None Need replacement for Digital Director, Indonesia Restructuring digital team in Korea to support social / content marketing

Creativity Client Progress Key challenges Next steps MasterCard Working with Facebook Asia to proactively develop an ‘airport to airport’ strategy to support Cross Border objectives Japan/China: Customer Journey mapping workshop to be scheduled Regional team digital capabilities Facebook / Carat / MWG workshop scheduled March 24 Journey workshop to be scheduled L’Oreal Holding quarterly ‘Digital Inspiration’ sessions with key clients in Thailand; trying to extend to Japan, China Kicking off a proactive Haircare initiative for Thailand / SEA. Workshop scheduled for April 21 Proactive pitch for Maybelline Thailand L’Oreal’s perception of MWG digital capabilities Internal call scheduled March 22 Client meeting scheduled April 21 Nestle Philippines: Client digital workshop planned for April, agenda TBD None Agree agenda Schedule workshop Cigna Launching a regional digital measurement dashboard proactively developed by MRM Hong Kong Meeting scheduled early April with regional clients to agree roll- out plan Amway Expanding Social / Content Marketing AORs across APAC Running client workshop with key regional / local clients April 11-13 Arranging meetings in Korea, Thailand, Australia, Malaysia and Indonesia

integration Initiative Progress Key challenges Next steps Growth Workshop Partnered with regional CMO (Jess Davey) to run a growth workshop with MWG Korea management Developing workshop toolkit None Update workshop content / process to conduct in other key markets in Q2/3 Pitch 2 Win No progress Pending CMO timing Likely Q2/Q3

client empowerment Initiative Progress Key challenges Next steps Client PXL / digital training Melbourne: Defense Housing, L’Oreal Thailand: L’Oreal (April) APAC: Amway (Q3) Ensuring MWG local teams go through training prior to clients TBD

change management Initiative Progress Key challenges Next steps PXL Training All offices in APAC committed to PXL training in 2016 China: Kicking-off in April / May Japan: Kicking off in May/June India: Pending agreement with global PXL team Other markets: Various Lack of internal trainers and/or bandwidth Funding for external trainers Various (see separate PXL APAC status report) Digital Creds Regional digital / social credentials prepared Will update pending release of global creds None Update pending release of global creds Quarterly refresh Regional DLC APAC DLC scheduled for w/c May 16 (Shanghai) In conjunction with APAC SLC / ALC Finalize agenda

storytelling / thought leadership Initiative Progress Key challenges Next steps Mobile World Congress Helped formulate / lead client tours Hosted conference panel discussion Published internal summary of activities in email / keynote / video format Published Campaign Asia article In ongoing contact with key clients from MWC - L’Oreal, Nestle, and Coke None Ensure participation of key APAC clients in 2017 Awards Working closely with MWG Regional team to identify and improve key award submissions to enhance digital recognition CLC participation Short-list of ‘digital award worthy’ cases Speaking Topics proposed to AME and Spike event organizers TBD

appendix Updated APAC & Key market bullseye strategies

bullseye strategy

APAC bullseye strategy