CENTURY 21 (Company Name) CAREER SEMINAR

Are you looking for… Unlimited growth opportunities? Flexible work schedule? Security and financial independence? More control of your future? Personal satisfaction and recognition?

The CENTURY 21® System Imagine a career that offers unlimited growth opportunities. A career that gives you the power to take control of your future, the tools to see quick results, the satisfaction of finding customers the home of their dreams – and the support of a successful team of proven real estate professionals standing behind you. Welcome to the CENTURY 21® System. And welcome to everything you should expect from a career – Rewards, Recognition, Respect and Results.

Our Brand Value Proposition We are a strong, vibrant and global real estate family. We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate. We embrace your goals and are committed to achieving them. Our network is your edge: 56 countries, 8,000 offices and 143,000 agents strong. CENTURY 21: The Gold Standard.

Our History 8,000 Offices Worldwide 143,000 Sales Associates 56 Countries 2007 Century 21 Expands to Russia 2006 Century 21 Expands to Asia Pacific 40 Countries 2002 20 Countries Century 21 Expands to China 1998 10 Countries Century 21 Expands to Mexico 1989 As you can see, since 1971, we have steadily grown into the biggest real estate organization in the world! We started in California (1971) and by 2007, we have entered into 56 countries (and growing!!!) 5 Countries Century 21 Expands to Japan 2 Countries 1983 First Century 21 International Office Opens in Canada 1974 First Century 21 Office Opens in California 1971

The CENTURY 21 System SALES ASSOCIATES Brokers/Owners Customers & Clients The Century 21 system is comprised of three major compontents: Sales associates Brokers/Owners The Century 21 tools and systems We are all working together with common goal: Customers and Clients! That is our number 1 priority! Brokers/Owners Century 21 System

How the CENTURY 21 System helps you achieve your goals Brand Awareness Awards and Recognition Programs Market Share Business Benefits The Century 21 system can help you achieve your goals by leveraging the following categories: Brand Awareness Awards and Recognition Industry Leading Marketing Award Winning Training Technology Business Benefits All of these programs and features are here to help you achieve your ultimate goal: Market Share and personal growth. Industry Leading Marketing Technology Award Winning Training

Brand Awareness When people think about real estate, they think of the CENTURY 21brand. By putting the power of this international brand to work for you, you can take advantage of all the CENTURY 21 System has to offer and align your career with a name that’s known throughout the world

We Are A Global Brand Century 21 is a global brand. Just to give you an idea of our size and scope, look at this map. We are in 6 out of the 7 continents, and we are still growing! Please take a minute and absorb the impact Century 21 has around the world.

What do consumers think? CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed. First in consumers’ minds. CENTURY 21 is the real estate organization consumers think of FIRST! When you compare Century 21 to other brands, you’ll see that consumers think of Century 21 first. According to the 2006 Millward Brown Study, Century 21 beat out the other brands for highest brand awareness levels and also the Century 21 brand is the first in consumers minds. I think you can all see (and agree) the power of the Century 21 brand. 2006 Millward Brown Study

Brand Name and Preference Googlebattle.com is a website that measures the number of times a key word is searched on Google.com. When you enter in ‘Century 21’ as one key word and you enter in ‘REMAX’ as the other key word, you’ll see the obvious winner in brand name: Century 21. This is due to our brand name and industry leading marketing materials. The Century 21 company has a far greater reach than any competitor (we are ‘googled’ 40 times more than ReMax as you can see from this slide)

Our local competitors can’t come close to the CENTURY 21 name Insert local competition into googlebattle.com and talk to the results

Industry Leading Marketing

CENTURY 21 Marketing Programs Our programs maximize your chances of success by… Generating leads Creating Preference for the CENTURY 21 Brand Increasing consumer interest and satisfaction Enhancing customer retention Helping you differentiate from your competition Increasing listings and sales

National Advertising As you can see, our national advertising utilizes several mediums including: Network television Cable Syndication Online Print We also have significant presence in the Hispanic mediums

Local Advertising This is just a sampling of the many local outlets we advertise in. We work together with your local Broker councils to identify and execute a variety of local advertising opportunities

Real Estate Search Engines Every listing you have on Century21.com is automatically posted on the following sites: Trulia Google Yahoo Landandfarm.com It’s automatically posted for you and it is absolutely free of charge Commercial listings automatically posted to loopnet and cityfeet Just another great benefit of the Century 21 System

Preferred Client Club All This For Just $8 Per Year Personalized Welcome Letter Personalized Spring and Fall Postcards Personalized Bi-monthly Magazine Lay out everything you get in a year: Personalized welcome letter Personalized spring and fall postcards Bimonthly magazine All this for $8 a year All This For Just $8 Per Year

eNewsletters FREE!!! Being a part of the Century 21 System gives you the opportunity to stay in touch with your customers utilizing our eNewsletters. The e-newsletters market reaches: Residential Commercial Luxury listings 2 examples would be: Life @ Home and Fines Homes & Estates Review Consumer focused articles English & Spanish editions Customizable

Property Marketing Solutions Create a powerful marketing plan for each property: Customizable flyers, business cards, just listed/sold cards and postcards (to name a few) Targeting general, luxury, commercial and other markets

Personal TV Advertising The Spot Runner program gives agents or brokers the opportunity to create a customized television commercial: Produce and purchase television advertising space on cable networks easily and affordably Ability to print media plan to show prospective client which makes it a powerful marketing tool Easy – Takes less than 30 minutes Fast – Less than two weeks to be on TV Targeted – Focused on your neighborhood High Quality – Represents you well

Technology

Century 21.com Averaging 2.7 million visits a month, century21.com provides tremendous exposure for your listings. Consumers have easy access to buying, selling and financial tools Simple search for local offices, agents, and properties CENTURY 21 updates and more

21Online.com 21 online is your proprietary, online resource center Customizable based on your needs (My 21Online) Easy access to information, marketing tools, email… No cost to you!

Property Slideshow Nowadays, virtual tours are a must in the real estate industry. With 21 online, we make it quick and easy for you.

Build Your Own Web Site With 21 online, you can build your own personal real estate website for FREE! It’s easy and you can do it in 7 simple steps!

Lead Router LeadRouter Process 2. LeadRouter Finds Agent by Cell Phone 3. Agent Contacts Lead from Anywhere 1. Consumer Inquires Online LeadRouter Process 4. Software Requires Agent Accountability In this day and age, a consumer needs to speak to someone immediately! Studies show that 74% of consumers go with the first agent that contacts them. The Century 21 Lead Router system is a great way for all agents to receive leads in a timely manner so they can respond to the customer in a timely manner as well! The CENTURY 21 LeadRouter Program is a software-based system that captures leads from homebuyers and sellers, and then matches the lead information with the most appropriate sales associate according to business rules established by the local broker/owner. Converting data to voice, the CENTURY 21 LeadRouter product instantly informs the sales associates of the lead via phone or designated communication vehicle. This enables sales associates to respond to consumers within minutes of receiving the request.  5. Managers and Brokerage Monitor All Leads

Global Referral Network (CGRN) Web-based referral management tool that connects nearly 6,000 activated offices No activation fees No software purchases Free automatic upgrades Guaranteed referral fees The CENTURY 21 Global Referral Network allows you to access over 100,000 CENTURY 21 professionals worldwide!

Award Winning Training

Award Winning Training The Century 21 training team provides industry leading training for all levels of sales associates. We have been the winner of the TRAINING TOP 100 Award for six consecutive years (2002 - 2007).

Training for Associates at All Levels Sales Skills CREATE 21 Advanced Real Estate Skills (ARES) Coaching and Accountability BLAST! Productivity Enhancement Process (PEP) Niche Markets & Specializations Fine Homes & Estates New Home Sales Mature Moves Commercial Brokerage Designations CGRN Sales Associate Accredited Buyers Representation Residential Finance Specialist Courses in the Virtual Solution Series (VSS) – over 50 titles – address all of the above topics, as well as CENTURY 21 tools and special programs. In addition, self-paced courses are available for many CENTURY 21 tools, Agent Financial Tools, Anatomy of a House, etc.

Business Benefits

Healthcare Two Programs with 5 Plans (Major & Limited Medical) Available to Sales Associate and Employees Enrollment via Phone, Website, and Onsite Enrollment available year round to “New” Agents and W2s

National Discounts Up to 70% Savings Off Catalogue Pricing Free Retail Connect Savings Card 6% discount 25% discount on accessories Up to 12% off on dell.com Customized personal advertising Affordable - $349 gets you an ad ready for air Up to 50% off competitor pricing As you can see, the Century 21 system provides you with multiple discounts on an array of items: Office Solutions Marketing Benefits for you and your clients

Virtual Tours Did you know that virtual tours generate 40% more traffic than those with only still photos? Century 21 understands that! We give you the affordable opportunity for virtual tours with all of these companies.

Awards and Recognition Programs

Awards and Events The CENTURY 21® System honors outstanding work with distinguished awards that will enhance your reputation among your colleagues and help increase your stature with clients. More than just a common plaque or trophy, these awards embody the CENTURY 21 System's salute to your ambition and hard work. The different categories of awards include: CENTURION® National Awards International Awards Masters Preferred Agent Club 2100 Club Quality Service

Top Agent Retreat PREVIOUS DESTINATIONS Hawaii Paradise Island 2008 - CHICAGO !! PREVIOUS DESTINATIONS The Top Agent Retreat is for those top producing CENTURY 21 sales associates, and offers opportunities to network, get motivated, boost their real estate knowledge, and relax. This by-invitation-only event features motivational speakers, educational sessions, networking events, and a Supplier Fair. Each year, we pick a new and exciting location to host the event. In 2008, we will be going to Chicago! Hawaii Paradise Island

CENTURY 21’s Value Added Services

Additional Real Estate Services Being a part of the Century 21 system allows you to offer a full suite of real estate products and services to the consumer.

Community Involvement

Giving Back To The Community To Date Century 21 Has Raised Over $91,000,000 For Easter Seals 2007 $76,000,000 Raised In The First 25 Years 2004 $62,000,000 Raised In The First 20 Years 1999 $47,000,000 Raised In The First 15 Years 1994 Century 21 is proud of our 30 year relationship with the Easter Seals Foundation. To date, we have raised 91 million, making us the largest sponsor for Easter Seals Foundation. $20,000,000 Raised In The First 10 Years 1989 $6,000,000 Raised In The First 5 Years 1984 Easter Seals Selected As Primary Charity 1979

Century 21 (Office Name) Management and Office Team Your personal support staff!

Insert Management Team Photo Name Photo Expertise Years Experience Insert Your Photo Here Insert Management Team Photo

Office Team # of Sales Associates Expertise Years Experience Insert Team Photos Here Office Awards Etc. Insert Team Photos Here

Results <List your Awards> <List your Accomplishments> <List your Growth> <List your Market Share if positive> <List your Days on Market to contract ratio if positive> <List your Average annual agent commission> <List your Average agent years experience> <List other relevant information>

Summary Why CENTURY 21 <Company Name> ? The power of the team to get the job done. The power of the record of results we have assembled. The power of the systems that are in place that allow us to grow and increase market share, services, and profitability. The power in the vision of management and their commitment to excellence in this company. The power of the Century 21 name.

Let’s Get Started! Next Steps… Business Cards Self Promotion Training Discuss: State Licensing Requirements & Costs Local Board of REALTOR® Dues Multiple Listing Service Participation Other Start-Up Costs Business Cards Self Promotion Training Lock Box Key Next Steps…