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% Agree or Strongly Agree Newspapers, Outdoor and Radio are Lacking True “Breakthrough” Power for Political Advertising % Agree or Strongly Agree A18+ A18-34 A25-54 A55+ Republican Democrat Independent Outdoor billboards don’t give me enough information about a political candidate 64% 61% 62% 71% 67% 63% 61% Outdoor billboards help keep political candidates on the top of my mind 27% 33% 29% 15% 22% 32% 21% Printed Newspapers keep me up to date on latest political information 47% 42% 46% 56% 43% 51% 48% Political ads on the radio all seem the same to me 46% 51% 49% 43% 51% 43% 48% I typically learn more from radio ads than TV ads 19% 26% 21% 9% 20% 20% 18% Source: VAB / Research Now Poll of Registered or Likely Voters Adults 18+; April 2016; Top 2 box agree

A Substantial Amount Of Political Direct Mail Literally Goes To Waste % Agree or Strongly Agree A18+ A18-34 A25-54 A55+ Republican Democrat Independent I usually throw away direct mail about political candidates and/or issues without reading it 48% 48% 49% 52% 50% 46% 54% I delete emails from political candidates without opening them* 40% 36% 38% 48% 40% 36% 46% I regularly receive emails from political Candidates 21% 16% 18% 29% 20% 22% 21% Direct mail provides me valuable information about political candidates 30% 30% 30% 29% 31% 32% 25% I typically learn more from political mailers than from TV ads 21% 25% 21% 18% 24% 22% 18% Email Marketing: 4 in 10 delete political emails without even opening them Source: VAB / Research Now Poll of Registered or Likely Voters Adults 18+; April 2016; Top 2 box agree; *True for you