PRESENTATION FOR STUDENTS IN 1st AND 2nd GRADES OF COMPULSORY SECONDARY EDUCATION PROMOTION WORKSHOP 3.0

What is ADVERTISING? The advertising of a product is the way to communicate, report, introduce or make people remembering of a product or service. It’s good for advertising to include the features, the attributes or the benefits or advantages that are provided to consumers. 3.0

What is ADVERTISING? As a consequence, advertising intends to convince of the product acquisition and induces to his consumption by purchasing and use. Thus, advertising is a merely informative process to people. 3.0

YOUR FRIENDS AND RELATIVES What is ADVERTISING? And, what channels are existing to make people to know your product? How does advertising get many people to pay attention to your innovating object? YOUR FRIENDS AND RELATIVES 3.0

What is ADVERTISING? And, what channels are existing to make people to know your product? How does advertising get many people to pay attention to your innovating object? YOUR FRIENDS AND RELATIVES BY POSTERS AND DRAWINGS 3.0

What is ADVERTISING? And, what channels are existing to make people to know your product? How does advertising get many people to pay attention to your innovating object? YOUR FRIENDS AND RELATIVES BY POSTERS AND DRAWINGS USING THE INTERNET AS A PLATFORM 3.0

What is ADVERTISING? And, what channels are existing to make people to know your product? How does advertising get many people to pay attention to your innovating object? YOUR FRIENDS AND RELATIVES BY POSTERS AND DRAWINGS USING THE INTERNET AS A PLATFORM PROMOTING RADIO AND TV SPOTS 3.0

WHAT MESSAGE DO WE WANT TO BE TRANSMITTED? YOU CAN USE ANY KIND OF RESOURCES: DRAWINGS PICTURES AUDIO VIDEO 3.0

WHAT MESSAGE DO WE WANT TO BE TRANSMITTED? YOUR PRODUCT HAS BEEN JUST BUILT AND IT’S BASED ON ITS USEFULNESS AND THE VALUE OF YOUR INNOVATION.... AS A CONSEQUENCE, IN YOUR PROMOTIONAL CAMPAIGN TRY TO BE... DIRECT CONCISE CLEAR HONEST SMART A SHAMPOO BRAND WANTS TO TRANSMIT THE IDEA OF HIS PRODUCT AS SMOOTH AND EASY TO BRUSH 3.0

WHAT MESSAGE DO WE WANT TO BE TRANSMITTED? YOUR PRODUCT HAS BEEN JUST BUILT AND IT’S BASED ON ITS USEFULNESS AND THE VALUE OF YOUR INNOVATION.... AS A CONSEQUENCE, IN YOUR PROMOTIONAL CAMPAIGN TRY TO BE... DIRECT CONCISE CLEAR HONEST SMART A HAMBURGER BRAND IS TAKING ADVANTAGE OF THE SHAPE OF A PEDESTRIAN WAY TO SHOW HIS MODEL OF CHIPS PACKAGE 3.0

WHAT MESSAGE DO WE WANT TO BE TRANSMITTED? YOUR PRODUCT HAS BEEN JUST BUILT AND IT’S BASED ON ITS USEFULNESS AND THE VALUE OF YOUR INNOVATION.... AS A CONSEQUENCE, IN YOUR PROMOTIONAL CAMPAIGN TRY TO BE... DIRECT CONCISE CLEAR HONEST SMART THIS BRAND OF TUBE LAMPS IS THE DARTH VADER’S PROVIDER FOR HIS LASER SWORD, HIGHLIGHTING ITS LIGHT POWER 3.0

WHAT MESSAGE DO WE WANT TO BE TRANSMITTED? YOUR PRODUCT HAS BEEN JUST BUILT AND IT’S BASED ON ITS USEFULNESS AND THE VALUE OF YOUR INNOVATION.... AS A CONSEQUENCE, IN YOUR PROMOTIONAL CAMPAIGN TRY TO BE... DIRECT CONCISE CLEAR HONEST SMART FROM THE PUBLIC ADMINISTRATIONS THE GENRE VIOLENCE IS REJECTED 3.0

WHAT MESSAGE DO WE WANT TO BE TRANSMITTED? YOUR PRODUCT HAS BEEN JUST BUILT AND IT’S BASED ON ITS USEFULNESS AND THE VALUE OF YOUR INNOVATION.... AS A CONSEQUENCE, IN YOUR PROMOTIONAL CAMPAIGN TRY TO BE... DIRECT CONCISE CLEAR HONEST SMART THIS TOOTHPASTE BRAND MAKE THE VIEWER TO LOOK AT THE MAN’S DIRTY TEETH, BUT .... NO ONE IS REALIZED OF THE THREE ARMS WOMAN!!! 3.0

OUR PROMOTION AND OUR RESOURCES THE PROMOTIONAL POSTER Start by designing your own promotional poster 3.0

OUR PROMOTION AND OUR RESOURCES THE RADIO SPOT Directly to your computer audio recording software Next promotion: a radio spot. Record a small piece of audio story where you are performing a promotion of your innovation Or by means of your smartphone Or what’s better, if some friend or relative could help you by recording your ad by means of a professional recording device 3.0

OUR PROMOTION AND OUR RESOURCES PROMOTION VIDEO CLIP Use a mobile phone to take pictures or record images And you may finish by editing a promotional video clip, no longer than 30 seconds, as a TV spot Or perhaps you can ask at home for a video camera 3.0

OUR PROMOTION AND OUR RESOURCES Use your blog to upload audio, video and picture files you have created and which you want to share with your peers. 3.0

COME ON!! GO ON AND IMPLEMENT THE PROMOTION OF YOUR INNOVATION PROMOTION WORKSHOP COME ON!! GO ON AND IMPLEMENT THE PROMOTION OF YOUR INNOVATION 3.0