What does Google think of you?

WHAT WE KNOW ABOUT YOU….. Direct Bookings Brand Awareness OTA Booking dominate conversation vacation rental management companies. “I want to stop paying commissions!” Brand Awareness In competitive markets brand awareness is everything. “How do I stack up against the big boys that compete and have big $$$.” Marketing Resources Marketing resources can be limited for smaller operations. ”How can I get a helping hand with Marketing” Time There is so much to do and so little time. ”I do not have the time to learn about marketing properly.”

WHAT CONSUMERS DO……

COMPLIMENTARY DIGITAL ANALYSIS https://goo.gl/X8Q4xU

Google’s Ranking Factors What You Must Know To Win Online & Increase Direct Bookings

ONLINE RANKING FACTORS

ON PAGE SIGNALS 20.3%

ONLINE RANKING FACTORS

ON PAGE SIGNALS On-page signals include your DOMIAN AUTHORITY, and whether or not you use KEYWORDS IN TITLES. Your business nap information NAME ADDRESS PHONE on your websites.

BUSINESS SIGNALS 19%

ONLINE RANKING FACTORS

BUSINESS SIGNALS Your GOOGLE MY BUSINESS page. Do you have relevant CATEGORIES and KEYWORDS. CLAIM, OPTIMIZE your Google My Business Listing.

GOOGLE MY BUSINESS (BONUS) VERIFY or CLAIM your Google My Business page. UPDATE correct NAME, ADDRESS, PHONE number + WEBSITE Add the CORRECT CATEGORIES Upload QUALITY PHOTO’S. FULL DESCRIPTION of your business, covers the important points. COMPLETE ADDRESS & important ELEMENTS in your description Add CALL TO ACTION in your description. Add Google VIRTUAL TOUR of your business. Drive REVIEWS on your Google My Business page. MONITOR & REPLY to all reviews, even bad ones. www.Google.com/Business

COMPLIMENTARY DIGITAL ANALYSIS https://goo.gl/X8Q4xU

LINK SIGNALS 20%

ONLINE RANKING FACTORS

LOCAL LINK SIGNALS Refers to the QUALITY of your link profile, which includes factors like the QUANTITY and QUALITY of inbound links. Link signals also include the QUANTITY OF LINKS to your website. Local NEWSPAPER websites. Local EVENTS and placing your info & website Association websites and FILL OUT PROFILE Local REVIEW SITES for your industry. Local DIRECTORY websites Chamber of Commerce Complete SOCIAL MEDIA sites address information

BEHAVIORAL/MOBILE 9.5%

ONLINE RANKING FACTORS

BEHAVIORAL & MOBILE SIGNALS How users interact with your business & website. Google looks at things like click-through rate, business check-ins, and when a customer uses mobile clicks to call. Is your website MOBILE FRIENDLY Are website elements images, meta description, and keywords COMPLETE Business HOURS LISTED on your website Schema, Review and Product MARK UP is in place. Does each location / property have its own PAGE with KEYWORDS

REVIEW SIGNALS 8.4%

ONLINE RANKING FACTORS

REVIEW SIGNALS Reviews help…. They help by driving engagement with your listings as Google has said quite often. LISTEN- To customers that have given you feedback. RESPOND- Whether it’s good or bad, then take the time out to reply. ASK- Asking for feedback is a great way to generate reviews.

SOCIAL SIGNALS 8.4%

ONLINE RANKING FACTORS

SOCIAL SIGNALS Social Media does impact ranking. Important to be strategic, put a plan in place to find the channel that works best for your customers. Make social media posting a consistent thing. Be ACTIVE on social media. PICK 2-3 CHANNELS to focus on. BRAND your social media profiles. LINK SOCIAL to and from your site. Complete the FULL PROFILE channel Be CONSISTENT with your messaging

PERSONILIZATION 8.5%

ONLINE RANKING FACTORS

PERSONALIZATION Years ago, everyone saw exactly the same search results. Today, no one sees exactly the same search results. Personalization COUNTRY – What country you live in? Personalization LOCAL – Where are you located city, metro area Personalization HISTORY – Your past history, favorite places. Personalization SOCIAL CONNECTIONS– What friends are you connected to on social ?

COMPLIMENTARY DIGITAL ANALYSIS https://goo.gl/X8Q4xU

CLC World Florida Case Study

CLC World Florida Case Study CLC WORLD FLORIDA CLC World Florida properties Encantada & Regal Oaks is your ideal holiday and vacation accommodations in Orlando, FL. Our luxury townhome style resorts are multi award-winning with outstanding leisure facilities and services that have earned us a long-held record for excellence. Making vacation special since 1984.

PROBLEM (CLC WORLD RESORT) Website’s Fragmented, No Online Tracking, Reputation, Reviews, No Marketing Team 01 Fragmented Web Properties Resort websites were fragmented not cohesive or inviting and limited conversion. No Online Tracking Not online intelligence as to what traffic was coming from what and where. No Sales, Marketing tracking. 02 Limited Online Reviews Old tired online presence that was in need of updating and overhaul to connect to a young growing audience 03 04 No Marketing Team Neither resort property had any dedicated marketing team or marketing strategy.

PROBLEM (CLC WORLD RESORT) Local Listings Data, Duplicate Data, No Local Presence, No Marketing Guidance 01 Local Listing Data Resort listing data was not claimed with limited local listing data in place at both locations Duplicate Data Both resorts had duplicate data or incorrect data and in some instances data was being used y others. 02 No Local Presence Both resorts had never bothered to develop a local presence 03 04 No Marketing Guidance Neither resort property had any dedicated marketing team or marketing strategy.

SOLUTION (CLC WORLD RESORT) Updated Website, Tracking, Local SEO, Drove Reviews, Marketing Guidance/Support Updated Website Combined both resort websites to one singular site and increased traffic to 16K monthly visitors. 01 Detailed Tracking Implemented detailed tracking Google Analytics, CRM, Social Media and Marketing campaigns. 02 03 Manage Online Reviews Reviews have increased 74% at Encantada Resort and 88% increase at Regal Oaks 04 Implemented Digital Guidance Helped training, trends, implementation of sales, marketing team while supportingonline marketing efforts.

SO WHAT DO I DO NOW ?

COMPLIMENTARY DIGITAL ANALYSIS https://goo.gl/X8Q4xU

QUESTIONS

OUR APPROACH Insights Media Strategy Performance Overview Setting goals, research findings, and how they impact your business Media Strategy Custom strategy designed to meet your goals Performance Overview Transparency and data - how we measure success Recommendations Investment, next steps, and getting started OUR APPROACH Additional Resources Research, tactics, advanced reporting, and our portfolio

Digital Strategist - Hospitality George Tsafonias Digital Strategist - Hospitality 321-436-9518 5950 Lakehurst Dr #279 Orlando, FL 32819 George@exceleratedigital.com www.linkedin.com/in/georgetsafonias www.exceleratedigital.com