Business Modeling / Project Launching MDW Conference May 13 – 14, Atlanta TJ Weyer New Media Director One Riverside Ave. Jacksonville, FL 32202 904.359.4077 800.472.6397 Fax – 904.359.4030 tj.weyer@jacksonville.com

Agenda Business Modeling Project Launch Post Launch Is the project worthwhile? Can it generate enough revenue / page views / etc? How many projects will you do for the year? What resources will be needed to launch? To sustain? What approvals are needed to move forward? Project Launch Project Scope Management – 5 steps Anatomy of Actual Launch Post Launch How to Measure Success (internal and external)? How to Communicate Across the Organization?

Business Modeling / Project Launching Is the Project Worthwhile? Sample Pro-Forma (right) How Many Projects For Year? Prioritize based on needs Resources Needed? Additional staff? Cross-Departmental help? Outside Vendor? Approvals Needed? Publisher? GM? What’s in it for them? What’s in it for other departments?

5 Steps to Successful Project Planning Project Launch 5 Steps to Successful Project Planning Initiation – Authorize the project (previously discussed) Scope Planning – Develop written scope statement that outlines the project. Include impact on entire organization. Scope Definition – Subdivide the major project deliverables into smaller, more manageable components for various stakeholders. Scope Verification – Formal acceptance of the project scope / definition during an initial project plan meeting. Scope Change / Control – Project leader manages each area of launch via scheduled meetings, communicates across all stakeholders and adjusts as necessary. Project Manager is integral to success of any project... This person must take personal responsibility / accountability for entire project.

Anatomy of Actual Launch

Post Launch How to Measure Success? Internal External Revenue Reports Benchmarks from Other Markets Combined Revenue Report (shows impact on all departments) Page View Reports, etc External Advertiser Analysis Report (sample to the right) Market Share Report? (possible impact on competing media?)

Post Launch How To Communicate Across the Organization? Sample Monthly Report