Songdew Campus Live Is the uniquely conceptualized events of live performance by bands out of Songdew portal to create an aura of music lovers, students and guests of annual fest inside the campus.

Live Events – An effective medium to tap your audience Over the past several years many brands have begun to understand just how important music is to their younger customers - To form stronger bonds with them and to introduce the brand to new audiences. The amount of money being spent on activations and sponsorships in the live music space has grown rapidly.

Live Events – An effective medium to tap the audience We at Songdew Campus Live started partnering and organizing annual fest with prominent institutions / campuses for grand celebration of their annual event. It spreads strong message across all the families of students, teachers and their social networks, thereby creating powerful equity for the associated brands and long lasting recall of these well packaged high voltage events. We consume all initiatives of promotion and creating hype of the event within the campus and outside the universe too. That creates value to the sponsorers and integral bond with the targeted youth audiences.

What research says? A recent study conducted by massive live promoter AEG and Momentum Worldwide, a marketing agency focusing on experiences in the music world, shows that when it comes to millennials - live events is the place to be. As per the research: Around 80% milleniels surveyed admitted that the best and most effective way for brands to connect with them is through a branded live music event; and Those millennials who engaged in a branded music experience come away with a 37% better perception of the brand.

Songdew Campus Live – Elevated platform for brands targeting youth Songdew is India’s largest hub of artists and bands. There are over 20K+ artists from India are networked with Songdew. The artist base is rich and diverse across all genres - pop, rock, fusion, folk, sufi etc. Songdew Campus Live conceptualizes lively annual college fest, make it an annual affair thereby the sponsorers visualize it as an annual property. The TG is youth of campus and their network.

Songdew - Proposition for Brands We at Songdew Campus Live work with brands targeting youth audiences through college fest and creat interesting and innovative campaigns integrating music performances with the essence of the brand. In the process creates significant opportunities for brands not only for its awareness but also for its engagement with the target group

Other Possible Value Adds The entire event could be shot in a professional way. The clippings of the same could be used in social media to create more buzz and engagement Video produced could also run on soon to be launched – Songdew TV and other slots over regional / local broadcasting TV channels too.

Holistic Approach to Branded Campus Live Events CONCEPTUALIZATION Music : Songdew based on the essence of sponsorer and format of institutions annual fest suggests the concept of such live events and also through its large data base selects the bands/artists whose music aligns with the sponsorers / institution philosophy. Theme: Designing Event themes as per the campus image, traditional requirements of their fest and local traits. Songdew also works to create visual elements on the stage aligned with the sponsorers brand essence to create better visibility and awareness.

Cont... EXECUTION Branding on Ground :Developing innovative ways of experience during the live event along with the traditional route of sponsorers branding on back drops / display kiosks in the campus etc. Management of artists and other collaterals AMPLIFICATION We at Songdew creates awareness and promotes such events not only on our website and mobile App but also through the social media network including facebook, twitter and instagram apart using mass media in collaboration as per the budgets / resources available

How does this work as a win-win for the Sponsorer ? One stop solution for all issues including Conceptualization of Event. Finalization of Artists Selection and Tie Up with the campus Ensuring Consistent Quality- Sound/Music/Visual/Branding Promotion Through Digital Media On ground operations

Sponsorship Categories Title Sponsorship Event Sponsor Associate Sponsor

Title Sponsorship – Layout and benefits Gross Budget - Rs.25 Lacs (5 events) Event contract will be for one year Benefits: The Crown of the event rest with this sponsorer  The participating bands will carry the Logo of title sponsorer during performances and media exposure. The entire communication of the event will carry credits of title sponsorer. All marketing and promotional activities will carry prime coverage tag of the title sponsorer. College magazine, print media, radio, television, social media and OOH kiosks in the campus are prime vehicles of promotion

Event Sponsor – Layout and benefits Gross Budget - Rs.15 Lacs (5 events) Event contract will be for one year Benefits: The backdrop of the event rest with this sponsorer  Event theme and the band selection will gel with the essence of event sponsor. Event sponsor will get maximum mileage and announcement on ground at the time of event. All event marketing and promotional activities will carry communique of the sponsorer. College magazine, print media, radio, television, social media will be used to create hype of the event thus sponsorer.

Associate Sponsor – Layout and benefits Gross Budget - Rs.5 Lacs (5 events) Event contract will be for one year Benefits: Side wings of the backdrop will carry the logo display of associate sponsorer  Credits of announcement during the event. Any collaterals or throwaway sponsored prizes to attract the audiences. On venue possible promotions. Space in media communications.

Looking forward for your association