Major Device & Service Launches by Year There Has Been An Explosion Of Devices & Streaming Services, Quarterly TV Reach Continues To Increase… Major Device & Service Launches by Year Red line represents the 10-year average reach (289.8MM) Left to your own devices Source: Nielsen R&F Time Period Report, Live +7, P2+, broadcast calendar comparison (1Q ‘07-1Q’17); “TV” reflects all ad-supported broadcast & cable TV.
Major Device & Service Launches by Year …And Recent Declines In Average Time Spent With Television Have Been Rather Negligible & Is On Par With 10 Years Ago Major Device & Service Launches by Year Red line represents the 10-year average “daily time spent” (253 mins) Left to your own devices Source: Nielsen R&F Time Period Report, Live +7, P2+, broadcast calendar comparison (1Q ‘07-1Q’17); “TV” reflects all ad-supported broadcast & cable TV.