Archives & DAM Alice V. de S. Cameron, Northwestern University
MDAM at Northwestern RFP Process Vendor Relationship Onboarding 36 departments to one tool Customization & Creating Best Practices Implementation & Adoption
Attaining Approved Assets Pre-MDAM No suitable assets, reach out to 3-4 others for content access Search for assets on individual computer or shared drive Choose Selects Content Has No Usage Rights Await Reply Await Reply Research associated Usage Rights Choose Selects Receive Rights Await Reply Receive Content Research associated Usage Rights Reach out to content provider for Usage Rights Content Has No Usage Await Reply Use Content Content Approved, move forward with project Move forward with project
Photographer’s Assets Pre-MDAM Photographer downloads photos onto their own server Choose Selects Await Reply Photographer sends via drive Northwestern Staff to upload to department drive/share Content Approved, move forward with project
MDAM Now Search for assets on MDAM Associated Usage Rights Given Choose Selects Download Content Use Content Move forward with project
MDAM By Numbers Number of Assets in MDAM: 362,239 482 TRAINED USERS 8,835 LOGINS 65,770 SEARCHES 26,181 DOWNLOADS 7.21.2016 – 7.11.2017
Other Key Metrics Popular Downloads Keyword Search Analysis Metadata Reviews Search Hits Collections User Feedback Improvements
MDAM at Northwestern Defining the role of Archivist in Digital Asset Management University DAM Group
Past/Future Shifting goals Overarching lifecycle of assets, from creation, to preservation or purge DAM relationship to University Archives
Contact: Alice.Cameron@northwestern.edu