You’re hired! Online Presentation to NAGCAS, Melbourne, 7th October Tristram Hooley, Professor of Career Education, University of Derby

Where were you? In 1989? When you first used the internet? When you first posted something to the internet?

http://www.dearlisarudgers.com/

To summarise, the internet is… a career resource library through which individuals can find information that informs and relates to their informational needs an opportunity marketplace where individuals can transact with opportunity providers (employers and learning providers) a space for the exchange of social capital within which conversations can be undertaken, contacts identified and networks maintained a democratic media channel through which individuals and groups can communicate

This changes… how we give and receive career support the environment within which individuals pursue their career the skills that individuals need to advance their careers (digital career literacy)

Framework for online careers provision Provision of information Providing access to automated interactions Offering communication One-to-one One-to-many/many-to-one Many-to-many

7 Cs of digital career literacy Changing Collecting Critiquing Connecting. Communicating Creating Curating

Changing

RAPID CPR Revise Abandon Pause Implement Devise Copy Promote Revive Encouraging planfulness rather than adherence to a plan

Learn to fail or fail to learn

What changes have made a difference to you? Technological Personal Political Educational Work-related How did you manage this change? How has time changes your perspective on this?

Collecting

Approaches to collecting Search Alerts Networks

Exercise Find the best paid plumbing job in Victoria. How did you do it?

Critiquing

Lies, damn lies and statistics

CRAAP Currency Relevance Authority Accuracy Purpose

Exercise Google ‘job interview statistics’ Apply the CRAAP test Find something that you should believe and something you shouldn’t

Connecting

Key principles for online networking Reciprocity Equity Authenticity Strategy Tenacity Evaluation

Key tools

Exercise Draw a network map of your top 10 career contacts. Add 10 people who you feel it would be useful for you to know better to the map.

Communicating

Getting it wrong It iz v important 2 undRstNd d differences Btwen communicating n dfrnt channels. Employers ofn bemoan d uz of textspeak n CVs & applications.

Key principles Think about the emotional reaction you want to produce Know your audience and their passions Nurture engagement

Common problems Not communicating Getting the tone wrong Asking the wrong questions Choosing the wrong communication channel

Exercise Create an example of how you would make contact with an employer using A tweet A Linkedin contact request An email Something else?

Creating

Your personal brand

10 steps to building your brand Decide what you have to offer Think about what you want Decide who you want to talk to Do something Be consistent and reasonably focused Be careful in your use of different platforms Don’t trash your brand Develop your style and stick to it Keep on keeping on Review how it is going

Key tools

Build your brand strategy What do you want people to Think Do Feel About you?

Curating

Google yourself

Things to avoid Examples of unprofessional behaviour Criticising your employer Information about undisclosed criminal activity Excessive drunkenness Bad writing

Dealing with problems Don‘t put it there Delete it or make it private Ask other people to manage the information that they hold about you Swamp it out Explain it

7 Cs of digital career literacy Changing Collecting Critiquing Connecting. Communicating Creating Curating

References Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29: 3-12. Hooley, T., Bright, J. and Winter, D. (2016). You’re Hired! Job Hunting Online: The Complete Guide. Bath: Trotman. Hooley, T., Shepherd, C. and Dodd, V. (2015). Get Yourself Connected: Conceptualising the Role of Digital Technologies in Norwegian Career Guidance. Derby: International Centre for Guidance Studies, University of Derby. Longridge, D., Hooley, T. & Staunton, T. (2013). Building Online Employability: A Guide for Academic Departments. Derby: International Centre for Guidance Studies, University of Derby.

Tristram Hooley Professor of Career Education International Centre for Guidance Studies University of Derby http://www.derby.ac.uk/icegs t.hooley@derby.ac.uk @pigironjoe Blog at http://adventuresincareerdevelopment.wordpress.com