Corresponding Solutions Renewed BMC CLass2 Consumers Corresponding Solutions Renewed BMC Yang Kaiyue Zhang Zicheng Pan Yan Liu Xuanyi Haier

Our Customer Haier Pains  • Takes time to wash all of the clothes • Sometimes tired to finish the task …… Jobs: • Dirty clothes clean again! • (Sb. does that for me with low cost?) …… Gains  • All the washing tasks gets done cleanly • Washing process much easier ……. Haier

Solution1: Laundry Maintainers The maintenance of machines Help to sort the clothes and instruction and to collect the clothes after washing The cleaning of the physical environment Haier

Corresponding Solution Pains  • Takes time to wash all of the clothes • Sometimes tired to finish the task …… Jobs: • Dirty clothes clean again! • (Sb. does that for me with low cost?) …… Services: • Maintainers Gains  • All the washing tasks gets done cleanly • Washing process much easier ……. Haier

Solution2: Technical Ones Daily maintenance of the Inner tube (solving secondary pollution in the rinsing process) High-temperature dryer – deeper disinfection Clean and tidy physical environment Haier

Corresponding Solution Pains  • Takes time to wash all of the clothes • Sometimes tired to finish the task …… Pain Relievers  • Help you sort out the clothes to be washed • Collect clothes finished washing Jobs: • Dirty clothes clean again! • (Sb. does that for me with low cost?) …… Services: • Maintainers Gains  • All the washing tasks gets done cleanly • Washing process much easier ……. Haier

Solution3: Marketing Solutions Say it out loud what we have done 1. Daily maintenance of inner tub Explain the fact that this can not be done everyday at home 2. Special detergent Be professional, and will be different after sorting 3. Spread scientific facts about laundry habit Show them that the main cause of hygiene problem is the inner tub not mixing different kinds of clothes. 4. Encourage the use of dryer (reward system  Eg: Reduce cost) APP Haier

FIT The FIT Haier Pains  Pain Relievers  • Takes time to wash all of the clothes • Sometimes tired to finish the task …… Pain Relievers  • Help you sort out the clothes to be washed • Collect clothes finished washing Jobs: • Dirty clothes clean again! • (Sb. does that for me with low cost?) …… Services: • Maintainers Gains  Gains Creators  • All the washing tasks gets done cleanly • Washing process much easier ……. FIT • Guarantee: Cleanness • Washer daily maintenance • Help take care of your clothes being washed Haier

BMC(renewed) Haier Haier established consumers APP developers Vendors Marketing Special service design Product improvement Daily maintenance App design Haier established consumers APP developers Vendors Landlord Alipay Convenience (Time saving) Young people aged 20~30 Open and willing to accept and to take new lifestyle Too busy to hand wash(High time cost) Hygiene (Energy & Cost saving) Community stores Campus stores Haier brand reputation Maintainers Haier washers Corresponding APP Wages Rental Costs User Charge Advertisement revenue Additional repairing service(for laundry agent) Maintenance Costs Manufacture Costs Ads Costs Software Developing Costs Haier