StandardsPortal Update

Review of measures of success Next steps for 2009 Table of Contents Update on 2008 improvements to StandardsPortal and upcoming additions in 2009 Review of measures of success Next steps for 2009

Features on StandardsPortal StandardsPortal features currently include: Multi-lingual information on standards and conformance in the U.S., the PRC, and India Resources for companies trying to do business in the internationally: International Trade and Investment Toolbox Profile Pages of U.S.-based SDOs and Trade Associations Speakers’ Package and White Paper Library

StandardsPortal main landing page:

Search by Name, ICS Code, or Industry Sector StandardsPortal “SDO Profile” page: Search by Name, ICS Code, or Industry Sector

StandardsPortal India “Key Information” page:

StandardsPortal International Trade and Investment Toolbox main landing page:

Upcoming additions to StandardsPortal – 2009 and beyond ANSI will revise StandardsPortal in 2009 to include more new information and features: Information on conformity assessment in China “Directories” of U.S. conformity assessment bodies, U.S. government agencies Database of frequently asked questions ANSI will continue to expand StandardsPortal in 2009 and beyond to include information on the standardization systems of other priority markets around the world (e.g. Korea, Brazil, etc.)

Measures of Success Market Access Impact Clear information on U.S. approaches to standards and conformance on StandardsPortal has been used as a tool to encourage transparency, reliance on private sector solutions (as opposed to top-down regulation), and other “best practices” in China, India and beyond. In 2008, China proposed a policy that would limit “foreign” (non-Chinese) companies’ voting rights on Chinese National standards development. StandardsPortal was used to demonstrate high degree of openness of standards development in the U.S., and helped to encourage China not to revise this problematic policy. Usage Users average 5-10 pages viewed per visit Over 150 users have signed up on StandardsPortal to indicate that they would like additional information and to receive updates on future expansion efforts Moving ahead, ANSI will work with partner “multiplier” organizations (e.g. U.S. Chamber, Foreign Commercial Service, etc.) to increase visibility of StandardsPortal – particularly among SME’s.

Measures of Success In 2008, ANSI compiled the following statistics showing general usage of StandardsPortal: Over 480,000 hits Averaged 1,500 visits per month Received almost 10,000 new visitors and 1,600 repeat visitors In addition, ANSI learned that Chinese users make up the largest user group.

Next steps and goals (1 of 2) In 2009 ANSI hopes to greatly increase both the usage and impact of StandardsPortal. Current efforts in this area include: Web Optimization Review content of pages in order to increase relevance in web searches Marketing Plan Expand usage of traditional advertising, as well as social media technologies such as Twitter, LinkedIn, etc. Redesign of splash page to make more user-friendly

Next steps and goals (2 of 2) ANSI additionally looks forward to adding additional countries to StandardsPortal: Countries Currently on StandardsPortal China India USA Top Priorities to be Added to StandardsPortal Korea (2009) Brazil (2009/2010) European Union (TBD)

www.ansi.org | webstore.ansi.org | www.nssn.org For more information American National Standards Institute Headquarters Operations 1819 L Street, NW 25 West 43rd Street Sixth Floor Fourth Floor Washington, DC 20036 New York, NY 10036 T: 202.293.8020 T: 212.642.4900 F: 202.293.9287 F: 212.398.0023 www.ansi.org | webstore.ansi.org | www.nssn.org www.standardsportal.org

ANSI International Policy Department Contacts For more information: ANSI International Policy Department Contacts Gary Kushnier, Vice President of International Policy 202-331-3604 / gkushnie@ansi.org Steven Bipes, Director – Regional & Bilateral Programs 202-331-3607 / sbipes@ansi.org Elise Owen, ANSI Representative for China & India Affairs 202-331-3624 / eowen@ansi.org Bridgette Dziedzic, Program Manager – Regional & Bilateral Programs 202-331-3622 / bdziedzic@ansi.org Amy Michel, Program Administrator – Regional & Bilateral Programs 202-331-3625 / amichel@ansi.org Leslie McDermott, Program Administrator – Regional & Bilateral Programs 202-331-3626 / lmcdermott@ansi.org