W1120 Product Brief BenQ Corp.

W1120 Targeting Who Why Big Screen (100’’~120’’ ) to watch movies Normal Big Screen Experience Seeker Budget buyer of Home Entertainment Projector, Use in living room (as small AV room) Watch BD Movies & Drama, Play Games Tabletop Low Budget ($700- $1000) Basic AV knowledge, No Brand Preference Middle Product involvement Buy on EC channel Who Segmentation Scenario Behavior Big Screen (100’’~120’’ ) to watch movies Good image quality (color, resolution, contrast) In small AV room > Installation flexibility Wireless solution High C/P Why Who: TA是誰,需求及使用情境是什麼 What:需要什麼產品來滿足其需求；他們了解很多東西，進而知道自己想要什麼 Why: 為什麼要買你的產品而不是買別人的產品

Position & Value Propositions

W1120 Position The Best Visual & Audio Performace1080p Home Projector A 1080p home entertainment projector which having more flexibility for setup provides good color and audio performance that suits for watching Movie and playing Games in small Living room. Good-Colored & High-Brightnessed 1080p Home Projector for your Living room 兼具顏色與畫質高C/P家用投影機 2D keystone/ V-LS Bringhtness Good color Less noise

The Best Visual & Audio Performace1080p Home Projector W1120 Value Proposition The Best Visual & Audio Performace1080p Home Projector for your Living room Benefit sought The Best Visual&Audio experience for living room Good Color RGBRGB 6X CW 95% Rec.709 Good Speaker CinemaMaster Audio+ II Game Mode Low Latency Easy to setup in small living room More Flexibility for setup 2D keystone Vertical Lens Shift Short T/R Optional Wireless Qcast Mirror Value Feature and Spec

Spec Comparison Projection System BenQ W1110 BenQ W1120 Native Resolution 1080p (1920 x 1080) Brightness 2200 ANSI lumens Contrast Ratio (FOFO) 15000:1 Color Wheel 6X RGBRGB (Rec.709 95% Coverage) 6X RGBRGB (Rec.709 95%Coverage) Display Color 1.07 Billion Colors Lens F=2.59-2.87, f=16.88-21.88mm Throw Ratio 1.15-1.5 (100"@2.5m) Zoom Ratio 1.3:1 Lens Shift Yes (vertical +10%) Keystone Vertical ± 40 degrees 2D, vertical & manual horizontal ± 30º Noise 29/27 dB Projection Offset Vertical 110%~130%± 5% I/O 2 HDMI, 1 MHL, 1 PC, 1 Component, 1 Video, 1 3D VESA, 1 DC 12V Trigger Speaker 10W chamber speaker x 1 (MKT) New 10W stereo speaker x 1 (CinemaMaster Audio+ 2) Others Optional Wireless WDP02 Low Latency 16 ms (Game Mode same as W1210ST) Optional Wireless (Qcast Mirror)

Product Feature Introduction Best audiovisual experience Greater Installation Flexibility

Best audiovisual experience Benefit of projector to comply with REC709 (72% NTSC Color Gamut) Projector can deliver the color which close to what the original film maker intended for his audience. Rec.709 is the international HDTV standard that guarantees cinematic colors the director intended. With a 6X speed RGBRGB color wheel, W1120 achieves >96% Rec.709 accuracy to authentically reproduce refined colors of original content. With a 6X speed RGBRGB color wheel, W1120 achieves >96% Rec.709 accuracy to authentically reproduce refined colors of original content.

Best audiovisual experience Unparalleled Audiovisual Experience Wider frequency range for deeply resonant bass and soaring highs Better sound surrounding and immersive audiovisual experience. Enjoy more detailed audio experience in specific sound mode Redesigned Speaker & Chamber Advanced exotic materials to create best performance Magnesium and rubidium alloys to produce pure vocals without distortion or noise. •         Rubidium iron boron magnets resist high temperatures to produce delicate details efficiently. •         Ultra-high density foam and sound-absorbing cotton deliver soft and sensual sound quality. Fine-tuning EQ Settings Diverse Sound Modes to Fit Any Occasion

Soccer/Baseball/ Basketball Best audiovisual experience Enjoy the best audiovisual experience every moment Detailed EQ for each scenario for the best Audio performance Design by different scenario Movie Live Concert Soccer/Baseball/ Basketball Concole Game Music mode Reproduction of Music Concerts Immersive sound performance and clear vocal Sport mode Jump into sports action Enhanced mid-frequency and vocals Game mode Powerful bass and crisp highs Feel heart-pounding excitement of intense gameplay. Cinema mode Real-world Cinema Immersive bass and high-frequency performance

Game Mode Improvement-50% lower input lag Best audiovisual experience Game Mode Improvement-50% lower input lag Latency is a time interval between the stimulation and response Improve display latency from 33.34 to 16.67 ms (same as W1210ST) With a 50% lower input lag than W2000, gamers enjoy a seamless control experience as movements on the screen respond instantly to the commands.

2D Keystone Correction Greater Installation Flexibility Side Projection : Horizontal keystone correction provides high installation flexibility. It no longer needs to place projector in front of you or install on top of your head on the ceiling for a square-shape screen. Projector can be placed on your left/right hand side either on the table or installed on ceiling, the picture can be always projected in front of you in a perfect square-shape.

2D Keystone (Side Projection) Greater Installation Flexibility 2D Keystone (Side Projection) Screen Center Wall Horizontal Keystone Correction

10% Vertical Lens Shift Greater Installation Flexibility 10% The lens shift control provides flexibility for installing your projector. It allows the projector to be positioned off the center of the screen. With W1120, you can shift the projection lens in any direction within the allowable range depending on your desired image position. Lens shift definition: variation according to the full height / full width of the image size 10% V. Lens Shift

Vertical Lens Shift Usage Scenario Greater Installation Flexibility Vertical Lens Shift Usage Scenario Vertical 3,32 m 12.5 cm Ceiling mounted 100” 12.5 cm Table top 2.54 m

100” Short Throw Projection Greater Installation Flexibility In 2.54 m Superior Short Throw Projection with 100” of Big-Screen Enjoyment at 2.5 Meters Short throw lens realizes big screen entertainment in small living rooms or bedrooms and make no space constrains for motion sensing games. Short throw with zoom lens enables more flexible to be set up at a limited space in house. 100” In 2.54 m Throw Ratio 1.15~1.5

QCast Mirror -HDMI Wireless Dongle Greater Installation Flexibility QCast Mirror -HDMI Wireless Dongle Effortless Setup for Instant Wireless Video from Smart Devices Easily Share your video/photo from mobiles to your big screen

QCast Mirror -HDMI Wireless Dongle Greater Installation Flexibility QCast Mirror -HDMI Wireless Dongle Screen Mirroring with Zero Software QCast Mirror lets families share each other’s content immediately and intuitively by mirroring the screen without waiting. Universal File Format and OS Support QCast Mirror supporting devices running iOS 9+ and Mac OS 10.9+ as well as Android 4+ and Windows 8.1+ At home, families can share easily without any OS limitations. Smooth High Definition Video Quality QCast Mirror Utilize dual-band 2.4G / 5G wireless networking technology for best performance. Families can stream Full HD 1080p content smoothly to enjoy movies or games. Use Intuitively Fast to show Share with Family w/o OS limitations Good User Experience OTA(Over-the-air) Update Low TCO