Get Started With Video The Basics

Why Video? Brands you as different for your audience Lets people get to know, trust and like you Reminds people how you made them feel Makes you a real person for those who haven’t met you yet Provides you with a type of “celebrity status”

Chief Digital Exec. Salesforce – Vala Afshar “Traditional advertising has rightfully evolved into the world of content marketing, and personalized content journeys are replacing the one-size-fits-all mentality of yesterday’s marketers. And as we’re all now seeing first-hand, video has emerged as the medium of choice, not only for peer-to-peer content sharing and broadcast media, but also for brand-to-customer communications in both B2C and B2B markets.”

Does Anybody Really Watch? April of 2015 - over 4 billion videos were being played back each day on the Facebook platform alone By September, this number had doubled to a staggering 8 billion video views per day Cisco now predicts that 80% of all Internet traffic will be streaming video content by 2019, up from 64% in 2014 In a recent market survey by research firm Demand Metric, 74% of B2B marketers reported that video now converts better than other content types

Does Anybody Really Watch? Many still think of digital video as viral content on YouTube, video ads on Facebook, and flashy homepage videos that tell a brand’s story But in recent years we’ve seen the most successful brands expanding their use of video throughout the entire customer experience to help them build better relationships, educate and convert buyers, and improve customer satisfaction From creative campaign videos that bring light to pain points to customer testimonials and personalized product demos, video will play a starring role at all stages of the marketing and sales funnel in 2016

In a recent research report by Ascend2, the companies that are seeing the greatest success with video marketing ranked the importance and effectiveness of different types of videos in the following order: 1. Customer testimonials 2. On-demand product demonstration videos 3. Explainer and tutorial videos 4. Thought leader interviews 5. Project reviews and case studies 6. Live and on-demand webinars 7. Video blogs 8. Event videos

10 Loan Professional Video content Ideas Client Testimonials Home Buying Tips Frequently Asked Questions Community Events How to **** Local Business feature Important market updates Cool thing you saw Seasonal Greetings Personal 1 View

How long should my video be? 45 seconds to a minute and a half Local Business features can be up to 3 minutes but no more Your audience will stay engaged for a very short period of time All videos should tell the audience: Who you are Why they benefit from knowing you What they need to do to take advantage of the benefit

What equipment do I need? Your smart phone A laptop with a webcam Flipcam Begin with the smart phone

Do I need editing software? Windows Live Movie Maker (comes with windows machines) iMovie (comes with MAC) Camtasia Adobe Premier Elements YouTube You do not need it to get started

Develop a script Either write out a complete script or use bullet points Practice it Have some one hold it or tape it to a piece of cardboard Practice it some more Tweak to make sure you have : Who you are Why they benefit from knowing you What they need to do to take advantage of the benefit

Hi this is Paul Baxter with Leader1 Financial checking in with you Hi this is Paul Baxter with Leader1 Financial checking in with you. It’s another great week here in the Tampa Bay area and there is lots going on. Florida Pro Redfish Series will be having a live weigh in at Hula Bay in South Tampa on Saturday. With their pool, live music and drink specials it should be a lot of fun. Sunday is Opening Day for your Tampa Bay Rays. The game is sold out, but there is a lot of cool stuff around the stadium. Batting cages for the kids, concessions, and games. A great time for the whole family. Inventories are kind of low right now. It makes negotiating power that much more important. If you or someone you know is thinking about buying a home, make sure to call me right away at 747-221-6649 and get pre- approved so you can negotiate with the power of a cash buyer. I always appreciate your referrals. For any questions you have, I am Paul Baxter your mortgage answers guy.

Record Your Video With a webcam record directly into YouTube or Facebook With a smart phone record and “share” to YouTube or Facebook Remember to do the YouTube SEO steps we masterminded about

Webcam Go to YouTube.com and login to your account Select the Upload button

Webcam On the right of the action area, the top option is webcam capture

Select the start recording option.

Webcam Click the stop recording button when done Add a good title Add a good description Add some tags Add a Geo Tag Share it!!!!

Smart Phone Each phone is a little different, once it is recorded it is basically the same From your “gallery” section select the video you have recorded While it is open, touch the screen. You will see the “share” icon

Smart Phone If you don’t see the YouTube icon from the short list, you will have a “more” option. Select YouTube from your share options If prompted sign into your google account

Add a good title Add a good description Add some tags Add a Geo Tag Share it!!!!

If you need to edit it use YouTube’s editor or Adobe Premier Elements or Windows Live Movie maker or Imovie or Sony Vegas Each of the editing software have their ups and downs Windows Live movie maker is easy to use, but does not offer the ability to utilize Green Screening (advanced strategy)

Youtube is easy to use, it’s built into the place you will “store” your videos and well….it’s free =) But you can not do green screen. The effects are VERY limited Sometimes has “glitches” (your work is auto saved so its not the end of the world…just an inconvenience)

As far as the software packages available for more advanced video marketers We prefer and use Adobe Premier Elements (they are on version 12) This is an everything type editor Does Green Screen Has multiple transitions and animations Complete “wizi-wig” for captioning Pro-Level editing software It takes a little more technical know how to use (not quite as easy as the others mentioned

Share it!! Email it Post it to your Facebook page Post it on Linked In Tweet it Post it to a board on Pinterest

“The only thing we have to fear is fear itself” What is stopping you? “The only thing we have to fear is fear itself”