VITAMIN WATER ELECTRIC ZOO +249K +213.4K 3.41MIN XXXMIN +10.6K +9.2K Flight dates: Jun 15th- Dec 18th, 2015 CRAVEONLINE +249K PAGE VIEWS +213.4K UNIQUES 3.41MIN AVG. TIME XXXMIN AVG. TIME EDM +10.6K PAGE VIEWS +9.2K UNIQUES 3.01MIN AVG. TIME XXXMIN AVG. TIME 0.27% 728X90 0.14% 300X50 0.17% NON CO-BRANDED AD UNIT (728X90) 0.37% NON CO-BRANDED AD UNIT (300X50) 0.11% RESKIN 0.16% EDITORIAL SPONSORSHIP INDUSTRY BENCHMARKS 0.09% STANDARD CTR Source: PointRoll 2014 source: Doubleclick for analytics/Google analytics, Q3 2015

EDITORIAL ALIGNMENT PACKAGE VITAMIN WATER EDITORIAL ALIGNMENT PACKAGE Flight dates: Jun 15th- Dec 18th, 2015 ROTATIONAL ROADBLOCK 1.07% CTR XXX PAGE VIEWS XXX UNIQUE PAGE VIEWS XXX AVG. TIME ON PAGE INDUSTRY BENCHMARKS 0.09% STANDARD CTR Source: PointRoll 2014 source: Doubleclick for analytics/Google analytics, Q3 2015

CRAVE INSIDER TAKEOVER VITAMIN WATER CRAVE INSIDER TAKEOVER Flight dates: Jun 15th- Dec 18th, 2015 0.23% CRAVE INSIDER TKO 1% 1000X1000 0.04% 160X600 0.11% 300x250 0.06% 728x90 0.45% OOP INDUSTRY BENCHMARKS 0.09% STANDARD CTR Source: PointRoll 2014 source: Doubleclick for analytics, Q3-Q4 2015

VITAMIN WATER FASHION AND BEAUTY 0.11% 0.64% 0.03% 0.03% 0.02% 0.58% Flight dates: Jun 15th- Dec 18th, 2015 0.11% FASHION AND BEAUTY TAKEOVER 0.64% 1000X1000 0.03% 160X600 0.03% 300x250 0.02% 728x90 0.58% OOP INDUSTRY BENCHMARKS 0.09% STANDARD CTR Source: PointRoll 2014 source: Doubleclick for analytics, Q3-Q4 2015

VITAMIN WATER ROS MEDIA 0.11% 0.64% 0.03% 0.03% INDUSTRY BENCHMARKS Flight dates: Jun 15th- Dec 18th, 2015 0.11% ROS MEDIA 0.64% 160X600 0.03% 300X250 0.03% 728X90 INDUSTRY BENCHMARKS 0.09% STANDARD CTR Source: PointRoll 2014 source: Doubleclick for analytics, Q3-Q4 2015

VITAMIN WATER MOBILE OVERLAY 34.6% 0.14% 11.1% 11SEC Flight dates: Jun 15th- Dec 18th, 2015 34.6% CORE VIEWABLE RATE 0.14% AD ENGAGEMENT RATE 11.1% UNIT ENGAGEMENT RATE (0.8 percentage points higher than Industry benchmarks) 11SEC TIME ON UNIT VIEW DEMO Source: Celtra Ad creator, Q3-Q4 2015

Multicultural Director of Sales THANK YOU! Christine Abramo Multicultural Director of Sales Christine.abramo@evolvemediallc.com O. 646.461.9060 x24413