SUMMER GRILLING GUY’D Editorial program CONCEPT: CraveOnline’s authoritative guide on everything you need to know to master summer grilling. As an extension of our CraveOnline “Guy’d” editorial series, the Summer Grilling Guy’d hooks guys up with tips, ideas, instructional videos, recipes, and more focused on mastering the grill. We’ll weigh in on not just grilling, but on the perfect drink and food pairings, entertaining tips and everything you need to know to ensure a successful grilling get together Potential Editorial Topics May Include the Following: Which Grill is Meant for You? Gas or Charcoal? How to Grill The Perfect Steak Backyard Guy’d: Keep Your Yard In Tip Top Entertaining Shape 5 Easy Steps To Turn Anyone Into a Grill Master Top 20 BBQ Sauces From Around the World Program will be extended to LiveOutdoors with editorial around summer outdoor grilling, tailgating, camping, etc.

SUMMER GRILLING GUY’D custom video series As an extension and focal point of our program, we’ll kick things up a notch, turning the camera on a couple grilling experts and a party planner to show guys step-by-step how to become a grilling success! Weekly instructional videos focusing on specific themes and segments each week Featuring prominent chefs with expertise in specific grilling areas such as: Steak House BBQ Joint/Ribs Chicken & Veggies 3 videos produced around each chef: Buying - What to Look For and Where to Buy Grill Preparation Drink and Side Dish Pairings 3 videos produced with an expert party planner around the following: 3 rules to throwing a great party (each week focusing on a different “rule”)

SUMMER GRILLING GUY’D offline extensions Bringing the program offline for a full 360 approach, we’ll serve up additional out of the box opportunities that align with and take advantage of our core strengths and access… BBQ party at tent pole music festival offline showcase Sweepstakes to win a BBQ party with Bruce Buffer Offline extensions to feature on-site special Summer Grilling Guy’d episode tapings with chef and party planner talent

sponsorship TIERS 4

TIER 1 - $500k budget (4-week sponsorship, online & offline components) Full Sponsorship of Summer Grilling Guy’d Online Hub Editorial Content (40 pieces) Custom Video (12 total videos) Offline BBQ Party Event Video Distribution & Syndication Featured Tag Promotion (1-2 weeks during flight) Sweepstakes (i.e. - Steak of the Month Club) Video Title/End Card Promotion Social Promotion Pre-Roll Cobrands

TIER 2 - $300k budget (4-week sponsorship, online only) Full Sponsorship of Summer Grilling Guy’d Online Hub Editorial Content (40 pieces) Custom Video (12 total videos) Video Distribution & Syndication Featured tag Promotion (1-2 weeks during flight) Sweepstakes (i.e. - Steak of the Month Club) Video Title/End Card Promotion Social Promotion Pre-Roll Cobrands

TIER 3 - $150k budget (2x - 2-week sponsorships, online only) Sponsorship of Summer Grilling Guy’d Online Hub Editorial Content (40 pieces) Custom Video (6 total videos) Video Distribution & Syndication Video Title/End Card Promotion Social Promotion Pre-Roll Cobrands