Chapter 13 Editorial Writing

Functions of Editorials Persuade, explain, criticize, express warning, entertain, praise, provide leadership For each of these individually, look on pages 305-310 in your book

Selecting Editorial Topics Often chosen by the editorial board What is important to my readers? You can select controversial subjects You need approval You may want outside assistance

Writing the Editorial Not written in first person Can be somewhat informal Follow the outline provided (page 311) Introduction Reaction Details Conclusion

Columns Student-written pieces that convey current attitudes Types of columns Profile columns – focus on individuals Satirical columns – focus on something funny Fashion and fad columns In-the-clubs columns – give clubs credit Names-in-the-news columns – awards Q-A columns – answer questions from readers

Reviews Almost anything goes – movies, theatre, Web sites, restaurants, books, music Use the following approaches to write a review Making comparisons Evaluating fulfillment and intended purpose Itemizing strengths and weaknesses

More Reviews Reviewing performances – use these indicators Acting, sets, dialogue, lighting, sound, direction Can use rating devices Stars, thumbs

Letters to the Editor Allow readers to speak their minds Need to have a statement regarding letters Need name verification – no unsigned letter printed If many similar letters arrive, you can print one with a note

Editorial Cartoons Can use caricatures Three types of editorial cartoons Cartoon as symbol – image represents an attitude Cartoon as metaphor – likens one thing to another Cartoon as joke on current events

Other Types of Editorials Random-Opinion Photo Survey Point-Counterpoint Allow readers with differing opinions to express opinions side by side