VALUE PROPOSITION SMART CARD TECHNOLOGY Thailand Science Park Panop Kasemsarn

OUTLINE Generalization - Types of Smart Card Technology International Experience Current Discussions on Smart Card in Thailand

GENERALIZATION - TYPES OF SMART CARD TECHNOLOGY

CONTACT SMART CARD memory microprocessor

CONTACTLESS SMART CARD

DUAL INTERFACE SMART CARD

MULTIPURPOSE Pharmaceutical Hospital Healthcare Event& Cinema Vending ID Card MEMBERSHIP CARD 1620 5555 4852 4444 Saowanee Phothong Mobile Phone Online Commerce Clearing System& Network Bank Retail& Service Transportation/Parking

MULTIAPPLICATION (1/2) Identification Loyalty Transit smart card application which serves as personalized ID for cardholder and also contains key information of cardholder Loyalty smart card application which serves “Full Loyalty” program stores a running balance, an accumulated balance, accumulated visits, last loyalty award and redemption dates, and the last award and redemption amounts on the card Transit smart card application which serves various transportation modes, such as mass transit, toll way, etc. The application is designed to serve multiple pricing scheme.

MULTIAPPLICATION (2/2) Security Ticketing Electronic Purse Digital certificate-enabled smart card is used for authenticating identities, encrypting data, and validating transactions Ticketing The ticketing application defines a digital ticket and operations for manipulating the ticket utilizing a smart card. A digital ticket replaces and enhances a standard paper ticket. In addition to the standard functions of a paper ticket, like event admittance and seat identification, a digital ticket can be transferred, exchanged or upgraded over the Internet. Electronic Purse Stored-value function with an ability to reload value via multiple means such as ATMs, AVMs, telephones, etc.

INTERNATIONAL EXPERIENCE

DEPLOYMENT AROUND THE WORLD Belgium: More than 8.6 million cards issued for banking, finance, and public phones Hong Kong: More than 9.3 million cards issued. The most famous one is Octopus for subway and retail United Kingdom: 83,000 cards have been issued for public transportation Japan: More than 5.5 million cards issued. Mexico: Used with more than 300,000 public telephones Singapore: More than 5.9 million cards issued for ERP and retail Australia: 1 million cards for schools and healthcare Brazil: More than 95,000 cards mainly for various payments

JAPAN JREast invested more than 4 Billion Baht to upgrade its AFC to support SUICA (Super Urban Intelligence Card) system -- cotactless smart card SUICA is currently supporting 8 million transactions/day, 5.5 million cards EDY (Euro-Dollar-Yen), an electronic purse project, has issued more than 500,000 cards with more than 1,300 outlets accepting this type of payment

KOREA Various players in smart card technology Busan, 2nd largest city in Korea, has been adopting more than 2 million cards, both contactless and dual interface types, for transportation modes and retail VisaCash Korea has worked with SK Telecom to promote smart SIM for contactless payment

MALAYSIA Major smart card projects include MyKad and Touch & Go MyKad is the national ID project with multipurpose features including ID, driving license number, passport information, health information, and electronic purse Touch & Go card supports expressway and transit applications. More than 2 million cards have been issued. Contactless and Dual interface with 2 chips

HONG KONG Octopus Card became one of the most successful smart card projects in the world The system has more than 9.3 million cards issued over the last 6 years with more than 7.6 million transactions per day 80% of the total transactions comes from public transportation, 20% from over 150 retail partners Contactless type

CURRENT DISCUSSIONS ON SMART CARD IN THAILAND

NATIONAL ID Electronic ID introduced by Bureau of Registration Administration To obtain one standard on one card To identify the integrity of his/her Thai citizenship for services of government agencies as well as commercial organizations To better serve online services and national database management To support other government-supported services including: social security and healthcare system Average 10 million cards / year

COMMON TICKETING SYSTEM Supported by Office of Transport and Traffic Policy Planning To institute seamless intermodal travel through use of a universal ticket To integrate transportation modes into common pricing schema This will result in benefits such as: Users convenience, time saving, and reduced travel cost Operators reduced cash handling and frauds and increased ridership

DIGITAL PURSE Electronic purse program introduced by a consortium of private institutes including financial companies, telecommunication, and retail organizations To improve efficiency and convenience of payment transactions, keeping standard of speed and security

THE END