B10 Business Model Delivery of irish potatoes and onions Transport, Distribution Kampala, 400 km way Consumer Area Purchase, On Farm Communal Storage, Sorting, Grading, Weighing, Branding Kabale Producer Area (500,000 t/a) B10 offers basic agronomical training, supplies inputs on credit to SSF [ in collaboration with NARO and Input Suppliers] B10 irrigated Greenhouse and open farm production of tomatoes, sweet peppers etc near Kampala

B10 Intervention Small Scale Farmers Plant I. Pots and onions in Kabale District 400 km from the main Market in Kampala Inputs Baseline: Land, Labour, Seeds, B10 Intervention Pesticides, Fertilizers, improved seeds Postharvest Management, Storage, Packaging, enhanced Transport

Challenges General lack of organization in the marketing chain, particularly amongst producers and this leads to considerable price instability. Due to lack of transparency and poor market structure, brokers are able to charge excessive fees for their services Farmers are reduced to price takers Land degradation less harvest/a crop diseases unreliable rainfall (climate change) Hunger in Kampala with reduced irish pots and onion production , population in Kampala increasing

Solutions 1 Initiate out growers contracts with SSF Offer equitable prices for prime products Agronomical Training, supply seeds, pesticides and fertilizers on credit Communal storage at farm level Packaging, branding, transport to Kampala Market Distribute and sell to end user

Solutions 2 Search for farmers with cost effective irrigation schemes and co-operate with them in potato and onion production Setup and operate irrigated agriculture in green house and open farms Main products – tomatoes, sweet peppers

Requirements Financing (US$ 95,000) Transport trucks Storage Facilities Expertise in branding , marketing Franchises Land Irrigation and greenhouse expertise Agricultural machinery and equipment Pesticides, Fertilizers, improved seeds

Projected B10 Growth Plan

Critical Success Factors Securing startup Capital of US$ 95,000 SSF Co-operation Plant pests and diseases under control Transport logistics do not deteriorate Secure large Market Share