Lesson 5 - Colour Schemes and Use in Displays Visual Merchandising Lesson 5 - Colour Schemes and Use in Displays

Topics that we will cover The purpose of a display Types of Displays Exterior Interior Creating Displays Best Practices Steps in Planning a Display Evaluating Displays Colour The Colour Wheel Basic Colour Schemes Colour use in displays

Primary Colours 3 Primary colours Red, yellow and blue All other colors are derived from these 3 hues.

Secondary Colours 3 secondary colors green, orange and purple created by mixing two primary colors

Tertiary Colours 6 tertiary colors mix primary and secondary colors Yellow-orange, red-orange, red-purple, blue- purple, blue-green and yellow-green.

Tints, Shades, and Tones White, black and gray = neutral Tint - colour is made lighter by adding white Shade – colour made darker by adding black Tone - colour is made by adding gray.

Colour Schemes Warm vs Cool Monochromatic Complementary Analogous Triadic

Warm vs. Cool The color circle can be divided into warm and cool colors. Warm colors are vivid and energetic, and tend to advance in space. Cool colors give an impression of calm, and create a soothing impression.

Monochromatic Greek for “1 colour” http://thedecodetective.blogspot.com/2009/01/colour-coordinated-displays.html Greek for “1 colour” 1 colour + shades or tints of that colour

Complementary Colors that are opposite each other on the color wheel (example: red and green). High contrast = bad for text Good to use if you want something to stand out, vibrant, full saturation

Analogous Any three colors which are side by side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates Analogous colour schemes are often found in nature and are harmonious and pleasing to the eye. Choose one color to dominate, a second to support. The third color is used (along with black, white or gray) as an accent. Make sure you have enough contrast when choosing an analogous color scheme.

Triadic Colours evenly spaced around the color wheel. Quite vibrant, even if you use pale or unsaturated versions of your hues. Colourshould be carefully balanced - let one color dominate and use the two others for accent.

Colour in Displays Merchandise should be arranged from left to right according to colour spectrum.

Colour Schemes in Displays Only use 1 colour scheme in a display. Don’t overuse any 1 colour.

Summary Primary colours – red, yellow, blue Secondary colours – green, purple, orange Tertiary colours - Yellow-orange, red-orange, red- purple, blue-purple, blue-green and yellow-green

Summary Warm/cool Monochromatic Complementary Analogous Triadic

Summary Arrange colours from left to right according to colour Use 1 colour scheme in a display Don’t over use any 1 colour

Project We’re going to do a project! http://www.michtoy.com/MTSCnewSite/reference_folder/school_project_folder/school_project_WWI_Trench.html

Shoe Box Display project Design a store layout with elements we’ve discussed in class Use the rest of class to get organized, do some research on the type of display you want to do. Shoe Box Display is due on Friday June 15 http://www.youtube.com/watch?feature=player_ embedded&v=KYVIHf9KBSE