Social Media Marketing Plan [Insert Company Name] Social Media Marketing Plan

Social Media Marketing Plan Contents Channels + Audience Goals + Metrics + KPIs Competitive Analysis Social Media Content Strategy Budget + Tools + Reporting Social Media Marketing Plan

Social Media Marketing Plan Channels + Audience Where we are (and where our audience) can be found on social media. Social Media Marketing Plan

Social Media Marketing Plan Channel Selection Social Channel: Handle name: Social Media Marketing Plan

What Is Our Target Demographic? Age [Insert answer] Gender Location Industry Job Title Ethnicity [Insert Stock Photo] Social Media Marketing Plan

Social Media Channel Demographics Facebook LinkedIn [Age range] [Gender breakdown] Twitter Google+ Instagram Pinterest Social Media Marketing Plan

What Problem Do We Solve? What problem is our company trying to solve? [Insert answer] What are three key pain points we solve for customers? Social Media Marketing Plan

Why Do People Follow Us on Social? [Insert description of why your audience chooses to follow your brand on social media and how your content will help address their needs]. Social Media Marketing Plan

Social Media Marketing Plan Goals + Metrics + KPIs What we want to achieve (and how we will measure success). Social Media Marketing Plan

Business Objectives + Social Media KPIs Goal One Goal Two Goal Three Goal Four Goal Five Social Media Goals Goal One Goal Two Goal Three Goal Four Goal Five Social Media Marketing Plan

Social Media Marketing Plan Facebook Goals + KPIs Channel Goals Goal One Goal Two Goal Three Goal Four Goal Five Channel KPIs [INSERT KPI] Social Media Marketing Plan

Social Media Marketing Plan Twitter Goals + KPIs Channel Goals Goal One Goal Two Goal Three Goal Four Goal Five Channel KPIs [INSERT KPI] Social Media Marketing Plan

Social Media Marketing Plan Instagram Goals + KPIs Channel Goals Goal One Goal Two Goal Three Goal Four Goal Five Channel KPIs [INSERT KPI] Social Media Marketing Plan

Social Media Marketing Plan Pinterest Goals + KPIs Channel Goals Goal One Goal Two Goal Three Goal Four Goal Five Channel KPIs [INSERT KPI] Social Media Marketing Plan

Social Media Marketing Plan LinkedIn Goals + KPIs Channel Goals Goal One Goal Two Goal Three Goal Four Goal Five Channel KPIs [INSERT KPI] Social Media Marketing Plan

Social Media Marketing Plan Google+ Goals + KPIs Channel Goals Goal One Goal Two Goal Three Goal Four Goal Five Channel KPIs [INSERT KPI] Social Media Marketing Plan

Social Media Marketing Plan Competitive Analysis A summary of what we’re up against. Social Media Marketing Plan

Top Competitors (Per Network) Networks Competitor One Competitor Two Competitor Three Competitor Four Facebook [Insert Brand] Instagram Twitter Pinterest Google+ LinkedIn Social Media Marketing Plan

Average Engagement (Past 30 Days) Social Media Channel Number of Posts Number of Interactions Average Facebook Twitter Instagram Pinterest Google+ LinkedIn Social Media Marketing Plan

What’s Working For Our Competitors? The following types of posts are popular amongst competitive audiences: [Describe type of post …] Social Media Marketing Plan

Social Media Content Strategy What we will create and where we will publish it. Social Media Marketing Plan

Social Media Voice + Tone [Insert description of social media voice …] [Insert description of social media tone …] Social Media Marketing Plan

Facebook Content Strategy We will create the following types of content on this network: Content Type: Social Media Marketing Plan

Twitter Content Strategy We will create the following types of content on this network: Content Type: Social Media Marketing Plan

Instagram Content Strategy We will create the following types of content on this network: Content Type: Social Media Marketing Plan

Pinterest Content Strategy We will create the following types of content on this network: Content Type: Social Media Marketing Plan

LinkedIn Content Strategy We will create the following types of content on this network: Content Type: Social Media Marketing Plan

Google+ Content Strategy We will create the following types of content on this network: Content Type: Social Media Marketing Plan

Social Media Content Curation Strategy We will curate content from the following sources: [INSERT SOURCE] Social Media Marketing Plan

Basic Social Media Posting Schedule Channel Sunday Monday Tuesday Wednesday Thursday Friday Saturday Facebook Twitter Instagram LinkedIn Pinterest Google+ Social Media Marketing Plan

Budget + Tools + Reporting How much we can spend, what software we will use, and how we will prove it’s worth the investment. Social Media Marketing Plan

Social Media Marketing Plan Our Budget Channel Paid Ads Video Shoots Agency Costs Tools Misc. Facebook Twitter Instagram LinkedIn Pinterest Google+ Social Media Marketing Plan

Social Media Marketing Plan Our Toolset Planning Execution Measurement Social Media Marketing Plan

Social Media Marketing Plan Reporting Schedule [INSERT TEAM/COMPANY] will provide reports in [INSERT FORMAT] every [INSERT FREQUENCY]. Our reports will include summaries on: [ITEM 1] [ITEM 2] [ITEM 3] [ITEM 4] [ITEM 5] Social Media Marketing Plan