By: Yatin Malhotra .

About Lays: Type Potato Chips Owner Pepsico Country United States Introduced 1932 Related Brands Frito-Lay Wavy Lays K.C. Masterpiece Lay's WOW chips Lay's Stax Markets World Previous Owners 1932 - Herman W. Lay 1961- the Frito Company and Lay's merged to form Frito-Lay Inc. 1965 - Frito-Lay merged with The Pepsi Cola Company to form Pepsico, Inc.

Lays new market strategy: Lays has launched six international flavours as part of its biggest ever 360 degree communication marketing campaign, ‘Flavours World Cup 2011’. The campaign aims at creating “money can’t buy experience” for its consumers by giving them an opportunity to walk along with captains of various teams at each of the 49 matches played during ICC Cricket World Cup 2011.

Lays new market strategy: Target consumers: Youth that is completely hooked to game According to this campaign six international flavours represents six different international cricket playing countries. These flavours give the global Indian a unique experience on exciting tastes right here in India.”

Lays new market strategy: The new TVC, which is live on air from January 18, 2011 with MS Dhoni and Saif Ali Khan asking people to vote for their favourite flavor. A website, laysflavourcup.com, has been created entirely for the campaign, which runs on various other media like print, radio, outdoor and digital. Apart from the three teaser commercials and the main film, there is flavor specific commercials as well.

Thank you