Driver Safety Marketing & Communications Intern Meagan Ashner

Projects I’ve worked on… AdBuilder Direct Mail Campaign Creative Article Writing Social Media Posts Email Proofs Monthly Presentation Slides Volunteer Requests Local Marketing Outreach Ad Hoc Tasks… Intern Presentation

Adbuilder AdBuilder is an online tool which helps volunteers create local ads and market their courses locally. Created content and led a webinar to inform Driver Safety volunteers about the new resource Used Salesforce to pull a roster together for the webinar Intern Presentation

Direct mail campaign creative Developed the August campaign calendar and proofed the creative brief from the agency Provided creative feedback on creative and revisions Intern Presentation

Article writing I wrote two articles for Driver Safety’s monthly blog post: July: Disrupt Aging– I interviewed a volunteer and wrote about her experience with Driver Safety and how she “disrupts aging”. August: Pedestrian Safety/ Back to School– I wrote about tips to stay safe around school zones and in pedestrian heavy areas. Intern Presentation

Social media posts I created unique Facebook and Twitter posts for Driver Safety’s various social media platforms for July and August. Intern Presentation

Email Proofs I checked to make sure our email proofs had working links and matched our creative. Intern Presentation

Analysis on direct mail deployments I pulled together information in a deck to show how many postcards were sent, which dates, which creatives each month, etc. Intern Presentation

Monthly sc Meeting Slides Helped the team create slides for our monthly meeting with State Coordinators. Presented a slide at the July meeting. Intern Presentation

Volunteer requests I helped explain or alleviate confusion concerning direct mail postcards. Talked to them on the phone Worked with Mediacom to create social media promotion plans to bring participants to their courses Edited a Direct Mail Process Sheet to help them understand our direct mail marketing process Intern Presentation

Local marketing outreach Local Marketing was my biggest and most on-going project this summer. Compiled a list of states that needed local marketing Contacted publication reps to figure out pricing, sizing, etc. Created and mocked up local ads and flyers Intern Presentation

Look local pr campaign I helped create a PR campaign called Look Local to change how we communicate with volunteers about Direct Mail. Intern Presentation

Ad hoc tasks Do Not Mail Requests Media Lists Vanity URLs and Campaign Tracking Codes Volunteer Insider Submissions iMap Research Smart DriverTEK Event and Creative Edits Intern Presentation

Thank you aarp driver safety! I learned a lot of new skills this summer and gained valuable work experience in the Marketing/ Communications field. I hope to stay in touch with my amazing coworkers in the future! Tochi, Molly, Xavier, and Sheena– Thank you for being an awesome team and teaching me so much! Intern Presentation