Jenna L. Currie-Mueller Defining Mega-Crisis: Explication and Implications for the Field of Crisis Communication Jenna L. Currie-Mueller

Background Organization is privileged Expanding field and contexts Need inclusivity

A new form of crisis Tight-coupling Increased entropy of society New events that defy current understanding

What is a mega-crisis? Unique crises that permeate throughout society, affect multiple publics, and require societal intervention in order to contain or resolve the crisis.

What is a mega-crisis? Unique crises that permeate throughout society, affect multiple publics, and require societal intervention in order to contain or resolve the crisis.

What is a mega-crisis? Unique crises that permeate throughout society, affect multiple publics, and require societal intervention in order to contain or resolve the crisis.

What is a mega-crisis? Unique crises that permeate throughout society, affect multiple publics, and require societal intervention in order to contain or resolve the crisis.

What is a mega-crisis? Unique crises that permeate throughout society, affect multiple publics, and require societal intervention in order to contain or resolve the crisis.

What is a mega-crisis? Unique crises that permeate throughout society, affect multiple publics, and require societal intervention in order to contain or resolve the crisis.

Implication & Application BP Deepwater Horizon oil spill (MC) Malaysian Airlines flight 370 Syrian refugee crisis (MC)

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