Critical Success Criteria Year 5 Target Result Number of active participants in the Fun Ride (Freecycle) 70,000 Achieved Year 3 Number of participants in the Challenge Ride (100) 35,000 Retargeted – due to route capacity Number of participants in the Challenge Ride who are ordinarily resident outside of the UK 5,000 Retargeted – due to huge UK demand Proportion of participants in the Challenge Ride that are female 20% Achieved Year 2 Average satisfaction rating awarded by active participants in the Fun Ride (Based on a rating system of 1 to 5 where 1 = Poor, 2 = Below Expectations, 3 = Satisfactory, 4 = Good, 5 = Excellent) No less than 3 but otherwise TBC after Year 1 Between 4 & 5 each year

Critical Success Criteria Year 5 Target Result Average satisfaction rating awarded by active participants in the Challenge Ride (Based on a rating system of 1 to 5 where 1 = Poor, 2 = Below Expectations, 3 = Satisfactory, 4 = Good, 5 = Excellent) No less than 3 but otherwise TBC after Year 1 Between 4 & 5 each year UCI Classification of Elite Men’s Road Race World Tour Achieved Year 5 Number of hours of live or concurrent with the Event TV coverage or highlights coverage on either BBC1, BBC2, ITV1, Channel 4 (or such other terrestrial television station as the parties may agree in writing) No less than 2.5 hours but otherwise TBC after Year 1 Achieved Year 1 & every year Number of new or lapsed cyclists actively participating over the course of the Event weekend (including parkride) 30,000 Achieved Year 4

Metrics for Success To have a safe, inspirational, world class cycling festival that showcases London and Surrey to the world and minimises the impact to communities and businesses on and around the route.   That has a minimum £24 million economic benefit to London and a positive economic benefit to Surrey.  That increases cycling participation by 30,000 lapsed or new riders a year as measured by approved metrics. That makes enough profit to ensure longevity. That generates over £10 million for charity per annum and produces a good return for charities.

Economic/Charity Benefit Economic Benefit 2013 – £13.2m 2014 – £16.1m 2015 – £23.8m 2016 – £29.6m 2017 – £tbc Charity Fundraising 2013 – £7m 2014 – £10m 2015 – £12m 2016 – £12m 2017 – £12.5m

Profitability and Inspiration Profits 2013 – loss £2.0m 2014 – loss £0.4m 2015 – £0.6m 2016 – £0.5m 2017 – £0.4m 2018 – £0.6m New Cyclists inspired 2013 – unknown 2014 – >25,000 2015 – >19,000 2016 – >36,000 2017 – tbc

Statistics and Inspiration Riders in the 100 are 20.4% female; 79.6% male Riders in the 46 are 37.8% female; 62.2% male   Riders in the Freecycle are 46% female; 54% male 21% of respondents did not cycle regularly before PRL 100 40% of respondents did not cycle regularly before PRL 46 45% of respondents did not cycle regularly before PRL Freecycle