Aéropostale Try On And You Could Win Giveaway

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Presentation transcript:

Aéropostale Try On And You Could Win Giveaway Objective: Drive trial of Aéropostale jeans in retail stores with an in-store/online instant win game. Mechanics: DJA designed instant win game cards to be distributed in-store to anyone who tries on jeans. Consumer instantly won a prize or discount and was directed online to enter the Grand Prize drawing. Prizes: Grand Prize: A Jeep Wrangler Unlimited Instant Win prizes/offers included an Apple MacBook, Aero clothing and accessories, ringtone or music downloads and Aero discount offers DJA Handled: Promotion administration, security printing and seeding of game cards, technical development and hosting and prize fulfillment.