Percent of qualified leads that have only marginal follow-up: 40% Percent of qualified leads that are never called: 50% Percent of tradeshow leads that are never followed up: 80% Nurture

LP1.1: Create a Landing Page For this workbook step: Sign on to Hubspot. (https://login.hubspot.com/login ) Select Content  Landing Pages Select the “Create a new page” button Step 1: Select a Template Step 2: Give your page a name Step 3: Create Landing Page and Add Content For additional information, review … http://knowledge.hubspot.com/la nding-page-user-guide http://knowledge.hubspot.com /landing-page-user- guide/how-to-create-a- landing-page Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

LP1.1: Create a Landing Page There is lots to do for this workbook step - Content. Here is a list of the various tasks: Page Title Section Header Text area Form title Form Social Sharing Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

LP1.1: Create a Landing Page There is lots to do for this workbook step - Options. Here is a list of the various tasks: Campaign Meta Description Logo Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

LP1.1: Create a Landing Page There is lots to do for these workbook steps – Style and Publishing. Here is a list of the various tasks: Styling Publishing Date Expiration Date In addition, the “A/B Test” should be explored. Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

LP1.2: Monitoring Events There is lots to monitor: Select Reports  Events Select “Install bookmarklet” button The bookmarklet makes “creating new javascript events a breeze.” Watch the video Create a new event! For additional information, review … http://help.hubspot.com/articl es/KCS_Article/How-do-I- create-Events-in-HubSpot Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

LP1.2: Monitoring Events There is lots to monitor: Select Reports  Events Select “Create new event” button Events can be … Visited URL Clicked Element Submitted Form Custom Events Select “Chart” to graph the performance of the event over time Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

LP1.2: Monitoring Events Select the name of the event Various information is available: Traffic Trend First Touch Source Last Touch Source Assists Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

LP1.2: Monitoring Events First Touch Source Last Touch Source Assists Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

LP1.3: Tracking Video Performance For this workbook step: Sign on to Wistia. (https://secure.wistia.com/login ) Get an account Create a project folder Upload a video For additional information, review … http://wistia.com/product Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

LP1.3: Tracking Video Performance Videos can … Capture email address Display calls-to action Measure engagement Review heat maps Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

LP1.4: Create a Thank You Page “A thank you page is a new page that your leads are taken to after they hit submit on your landing page.” For this workbook step: Sign on to Hubspot. (https://login.hubspot.com/login ) Select Content  Site Pages Select the “Create a new page” button Step 1: Select a Template Step 2: Give your page a name Step 3: Create Landing Page and Add Content For additional information, review … http://knowledge.hubspot.com/landing- page-user-guide/how-to-create-a-thank- you-page Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

LP1.4: Create a Thank You Page Create Content for the Thank You Page Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.