Improving IoT Insights with Aruba Unlock and leverage network context Jeff Bachus Business Development and Alliances Aruba Networks © Copyright 2017 Aruba, a Hewlett Packard Enterprise Company. All rights reserved

Wired and Wireless LAN Access Gartner Magic Quadrant 2016 WHO ARE WE? ARUBA DNA Wired and Wireless LAN Access Gartner Magic Quadrant 2016 CHALLENGERS LEADERS Founded: 2002, IPO: 2007, Joined HPE: 2015 Market Leading LAN/WLAN1 $2.4B+ annual revenue run rate “Biggest Small Company” High touch business model “Customer First, Customer Last” Home of 60K+ Mobility Engineers @ Airheads Community Cisco Hewlett Packard Enterprise (Aruba) Ability to Execute NICHE PLAYERS VISIONARIES Huawei Juniper Fortinet D-Link Aerohive Dell ALE Extreme Networks Zebra Brocade (Ruckus Wireless) Xirrus Allied Telesis Avaya ZTE Completeness of Vision As of Aug 2016 This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Aruba, a Hewlett Packard Enterprise company. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties or merchantability or fitness for a particular purpose. Source: Gartner Magic Quadrant for the Wired and Wireless LAN Access Infrastructure ID Number: G0029190 August 2016. Tim Zimmerman, Christian Canales, Bill Menezes, Danilo Ciscato

ARUBA MOBILE FIRST ARCHITECTURE IT SERVICES BUSINESS AND USER FACING APPLICATIONS IT, BUSINESS APPS AND DEVELOPER TOOLS Performance Management User and Entity Behavioral Analytics MOBILE FIRST PLATFORM Network Controls Network Management Policy Management Location Analytics Micro-Location Services Cloud Networking Foundations for Innovation Extending our vision beyond delivering new experiences for line-of-business professionals. The introduction of the Aruba Mobile First Platform creates the foundation for an API-centric design philosophy that empowers our ecosystem of developers to innovate at the pace of customer change and IoT proliferation.   Evolution to Enable Rapid Innovation Moving forward, Aruba will continue to invest in the Mobile First Platform with a focus on developing a single, unified cloud-based solution for software innovations. By offering the Mobile First Platform + AOS as virtualized on-prem and cloud-based options, Aruba is expanding its network, analytics, location and security software functions while also enabling current and future software to effortlessly interoperate and deliver new services. The platform will evolve to enable automated and ultimately autonomous capabilities. All of these innovations are underpinned by Aruba’s open, mobile-first infrastructure for wired and wireless connectivity. Aruba’s Unique Approach to Foster Innovation Aruba will remain nimble with a willingness to take calculated risks to rapidly innovate and disrupt conventional approaches, but never at the risk of customer dissatisfaction. From: Wireless Office Connectivity Enabling the telecommuter w/ Mobile VPN/RAPs Access Switching Investing in machine learning with Rasa and Niara Wi-Fi AND BLE WIRED ACCESS MOBILE FIRST INFRASTRUCTURE VIA CLIENT REMOTE ACCESS Market Leading Intelligent Edge Portfolio

• IoT is about converting data to action WPC 2012 9/6/2018 • IoT is about converting data to action • Data lifecycle visibility is essential to the process • Actionable data insights expand the value chain Source: 451 Research, Voice of the Enterprise Internet of Things (IoT) Q1 2017 [N = 590]  We are entering the Age of Algorithmic Businesses in which organizations will be valued not only for their big data, but also for the algorithms that turn that data into actions and, ultimately, improve the customer experience and increase customer impact. > Data To Action The power of the Internet of Things comes from extracting process, business, and customer data that are locked inside enterprises. Inside devices, inside machines, inside infrastructure. These data drive visibility into processes, help secure your enterprise against attack, boost the productivity of human and capital assets, and drive profitability by identifying new business opportunities. > Visibility By 2019, 10% of global enterprises will deploy wearable and IoT technologies to monitor the conditions of vulnerable workers in the extended supply chain. By 2018, 25% of environmental management decisions will be crowdsourced through IoT sensors. By 2020, 38% of installed 6.8 billion IoT devices will be operating with off-grid energy sources. Gartner research shows that the collection of operation technology OT data falls individual business units or sites, resulting in a patchwork of data collection and storage that confounds the creation of useful predictive "failure signatures.“ > Actionable Insights © Copyright 2017 Aruba, a Hewlett Packard Enterprise Company. All rights reserved © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Aruba Generates Contextual Metadata to Enrich Insights Location Identity Telemetry Device type Applications in use Policy URLs surfed OS type This solution explains one area where Aruba adds value far beyond the high performance, highly secured wired & wireless networking capabilities central to Aruba’s reputation.

Building a Smarter Digital Twin A Digital Twin transforms the physical world into logical data that can be exploited The Richer the metadata the Deeper the Insights Aruba metadata makes your Digital Twin Smarter Device Twins are JSON documents that store device state information (metadata, configurations, and conditions). IoT Hub persists a device twin for each device that you connect to IoT Hub

Business Benefits of a Smarter Digital Twin Optimize maintenance flows throughout a building or venue Improve customer service flows through tighter control of customer to associate ratios Set tenant rents based on actual shopper traffic flow Control HVAC operation without sensors Dispatch first responders to occupied areas Calculate sales per square foot / meter Engage shoppers with targeted advertising, customer service on demand or electronic displays

Implementation Aruba ALE Python Io Hub Stream Analytics SQL Power BI Websocket tunnel Python Io Hub Stream Analytics SQL Power BI ClearPass Servicebus Queue Azure Function Notification Hub

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